NewWave now runs inside your AI assistant. Connect NewWave to Claude (or any MCP client) with your normal NewWave login, and you can run your whole UGC operation in plain language: discover what’s trending, build and launch campaigns, vet and approve creators, hand out scripts, pull real analytics, and message creators. It acts as you, with exactly your permissions, nothing more. This page is a library of ready-to-use prompts. They’re written to actually work, not just to sound good, so each one is detailed on purpose.

Connect NewWave to your assistant

NewWave is a remote MCP server. You add it once with the URL below, sign in with your normal NewWave account, and it’s available in every chat. It works in any MCP client that supports remote (streamable HTTP) servers — these steps are for Claude.
NewWave MCP server URL
https://api.new-wave.ai/mcp
1

Open your connector settings

In Claude, go to Settings → Connectors (on the desktop app this is Settings → Connectors → Add custom connector).
2

Add NewWave as a custom connector

Choose Add custom connector, give it a name like NewWave, and paste the server URL: https://api.new-wave.ai/mcp. Save.
3

Sign in and authorize

Claude opens a NewWave sign-in page. Log in with your normal NewWave account and approve the connection. From then on the assistant acts as you, with exactly your permissions, nothing more.
If you don’t have a NewWave account yet, create one first at app.new-wave.ai, then come back and connect.
4

Start a chat and run a prompt

Open a new chat. The NewWave tools are now available — copy any prompt below, swap in your details, and send.

How to use this page

1

Make sure NewWave is connected in your assistant

The NewWave tools need to be available in Claude (or your MCP client) before a prompt can run.
2

Copy a prompt below

Every prompt has a copy button. Grab the one that matches what you want to do.
3

Replace the placeholders, then send

Swap anything in [BRACKETS] for your own details, then paste and send.
Two things to know:
  • Brackets mean “replace me.” Every [BRACKET] is a blank for you to fill in.
  • Examples are just examples. Where a prompt says something like “AI photo apps,” that’s only an illustration. Swap in whatever industry or niche you actually work in (fintech, fitness, beauty, dev tools, anything).

The placeholders you’ll see

PlaceholderReplace with
[PRODUCT]The app or product you’re promoting
[WORKSPACE]Your brand / workspace name in NewWave
[CAMPAIGN]The name of the campaign
[YOUR NICHE]Your industry or space (e.g. AI photo apps, fintech, fitness). Swap freely
[CREATOR NAME]A specific creator
[CLIENT NAME]The client you’re reporting to
[#Slack channel], [Google Drive folder], [Notion CRM]Your other connected tools, for the cross-tool prompts
Anything that touches creators (taking a campaign live, approving an applicant, sending a DM, posting to a group chat) is something you’ll want to review first. The prompts below are written to show you the result before anything goes out, so you stay in control. And whenever a prompt asks for numbers (views, spend, CPM), the assistant pulls them from NewWave’s analytics, so the figures are accurate rather than guessed.

Starter prompts

1. Content strategy from live signal

Find what’s breaking out in your space and turn it into ready-to-shoot scripts.
Using NewWave, look at the trending and breakout videos in [YOUR NICHE, e.g. AI photo apps; swap for your own space] and identify the top 3 content formats working right now. For each format, tell me the hook it uses, why it's working, and its structure. Then write 3 short-form scripts for [PRODUCT] grounded in those exact trending videos. Each script should have a Hook, a Body, and a CTA, stay under 40 seconds, use burned-in captions, and end on one clear call to action. Show me the 3 scripts before saving anything to the campaign.
Swap in: [YOUR NICHE], [PRODUCT].

2. Build a whole campaign in one prompt

Stand up a complete, ready-to-review campaign (brief, guides, payout, schedule) in a single go.
Using NewWave, create a new TikTok + Instagram campaign in my [WORKSPACE] workspace called "[CAMPAIGN NAME]". Set up everything below, then show me all of it to review before we take anything live.

1. Brief: write a creator-facing brief: who the audience is, the one core idea to land, format rules (length, a hook in the first 3 seconds, burned-in captions, one CTA), do's and don'ts, and 3 hashtags.

2. UGC setup guide: write a guide for how creators set up and optimize their TikTok and Instagram accounts to promote [PRODUCT]: username, profile photo, a bio with 3 ready-to-use examples, and the link in bio.

3. Warm-up guide: write the warm-up instructions: 2 relatable, non-branded warm-up posts to make before branded content, and what "ready to start" looks like.

4. Payout: set a view-based tiered payout with a base payout at 1,000 views, scaling up to a 1,000,000-view cap, where every tier stays under a $3 CPM and each tier's CPM is lower than the one before it.

5. Targets and budget: I want to recruit about 5 creators, each posting around 5 videos per week as their quota, aiming for roughly 120 videos total over the campaign. Set the budget to match that volume at the payout above.

6. Schedule: start today and run for one month.

7. Formatting: for the brief and both guides, make the formatting clean and easy to read: a larger headline at the top, bold the important parts, and clear spacing between every section.

Keep it a private draft. Then show me the brief, both guides, the payout table, and the budget so I can review before we go live.
Swap in: [WORKSPACE], [CAMPAIGN NAME], [PRODUCT]. Adjust the platforms, the number of creators, the weekly quota, and the total video target to your own plan, and the budget will follow from those.

3. Applicant triage at scale

Turn a pile of applicants into a ranked shortlist with reasons.
Using NewWave, go through every applicant on [CAMPAIGN] and rank the top 5 by fit and reach. For fit, judge how well each creator's niche and content style match [PRODUCT] and the [YOUR NICHE] space. For reach, use their follower count, median views, engagement rate, and best recent video. Give me a one-line reason to approve or pass on each of the top 5, and flag anyone whose numbers look strong but whose content is off-brand. Don't approve anyone yet, just give me the shortlist so I can decide.
Swap in: [CAMPAIGN], [PRODUCT], [YOUR NICHE].

4. Where to move next month’s budget

Find your most efficient creators and angles, and get a reallocation plan.
Using NewWave, pull the last 30 days of performance for [CAMPAIGN]. Using the analytics tools for all the numbers (views, spend, CPM), tell me which creators and which script angles delivered the most views per dollar, and which delivered the least. Then recommend where I should move budget next month: who to scale, who to cut, and which content angle to double down on. Show me the numbers behind each recommendation.
Swap in: [CAMPAIGN].

5. One-page client report, saved and emailed

Live campaign data to a shareable report and a drafted client email, end to end.
Using NewWave, turn the last 30 days of [CAMPAIGN] into a one-page client report: headline metrics (views, spend, CPM, engagement, videos live), a short performance summary, the top creators, and 2 to 3 standout videos. Pull every number from the analytics tools. Save the finished report to my [Google Drive folder]. Then draft a friendly email to [CLIENT NAME] summarizing the month's wins with the report attached. Leave the email as a draft for me to review. Don't send it.
Swap in: [CAMPAIGN], [Google Drive folder], [CLIENT NAME].

6. Head-to-head portfolio call

Compare two campaigns and get a scale-or-cut call.
Using NewWave, compare my two live campaigns, [CAMPAIGN A] and [CAMPAIGN B], on CPM, engagement rate, total views, and top creator. Use the analytics tools for the numbers. Then tell me which one to scale and which to cut, the reasoning behind it, and what specifically is driving the gap between them.
Swap in: [CAMPAIGN A], [CAMPAIGN B].

7. Creator retention loop

Celebrate a win, hand the creator their next script, and log it, in one move.
Using NewWave, one of my creators on [CAMPAIGN], [CREATOR NAME], just crossed 500K views on a video. Draft a warm, personal thank-you DM to them that celebrates the win and hands them a fresh script idea to keep the momentum going (write that script too, matching what's been working on the campaign). Then log the win to my [Notion CRM] with the creator, the video, the view count, and the date. Show me the DM and the script before anything goes out.
Swap in: [CAMPAIGN], [CREATOR NAME], [Notion CRM].

8. The content-scale flywheel

Mine your own winners and turn them into the next creators’ assignments.
Using NewWave, find the 3 breakout videos in [CAMPAIGN] this month and tell me what hook each one used and why it worked. Take the single best performer and write 2 new script variations off it: same winning hook, fresh angles. Then attach those 2 scripts to my next two open tickets in [CAMPAIGN] as the content for those creators to make. Show me the hooks and the 2 new scripts before you attach them.
Swap in: [CAMPAIGN].

Advanced: chain it all together

9. The Monday growth-ops standup

One prompt that reads your whole portfolio, finds the next moves, and stages the comms, using NewWave plus your other connected tools.
Using NewWave and my connected tools, run my Monday growth review. Pull the last 7 days for every live campaign in my [WORKSPACE] workspace and flag any where CPM is climbing over $3 or a top creator has gone quiet. For the best-performing campaign, find this week's breakout formats in [YOUR NICHE] and draft 3 new scripts to double down. Build a one-page summary of the whole portfolio, save it to my [Google Drive folder], post the headline numbers to [#Slack channel], and draft an investor update email. Use the analytics tools for every number. Leave the Slack post and the email as drafts for me to approve.
Swap in: [WORKSPACE], [YOUR NICHE], [Google Drive folder], [#Slack channel].

Tips for the best results

  • Fill in every bracket. The more specific you are (real campaign name, real niche, real numbers), the better the result.
  • Detail beats brevity here. These prompts are long on purpose. If you trim them down, you’ll get a thinner result, so keep the structure and just swap your details in.
  • You stay in the loop. Anything that reaches a creator (going live, approving, DMs, group-chat posts) is set up to show you first. Review, then give the go-ahead.
  • Numbers come from NewWave, not guesses. When you ask for views, spend, or CPM, the assistant reads them from your analytics, so reports and reallocation calls are grounded in real data.
  • Chain prompts together. Run prompt 1 to build a strategy, then 2 to launch it, then 4 and 8 to optimize as results come in.