As a brand, NewWave is where you run paid UGC campaigns. You work inside a workspace — your account for your team, billing, and every campaign you run. From there you create campaigns, bring on creators, review what they make, and let NewWave handle view tracking and payouts.

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The brand journey

1

Set up your workspace and team

Create your workspace, then invite teammates and set their roles. See Getting started as a brand.
2

Fund your workspace

Add a budget so payouts can be covered. See Billing & funding.
3

Create a campaign

Write the brief, choose platforms, set the payout structure and dates, and publish it to the marketplace. See Creating & managing a campaign.
4

Bring on creators

Approve applicants; they e-sign a contract to join. See Finding & accepting creators.
5

Review submissions

Watch each draft and approve it or request a revision. See Reviewing submissions.
6

Track performance and pay

Watch views roll in and let payouts settle automatically based on the rules you set. See Tracking & paying creators.

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Explore the brand guides

Getting started

Sign up, create your workspace, and manage your team.

Billing & funding

Fund your workspace so campaigns can pay out.

Creating a campaign

Briefs, platforms, payout structures, dates, and publishing.

Finding creators

Discovery, applications, and contracts.

Reviewing submissions

Approve content or request revisions, and track published links.

Tracking & payouts

Performance, the payouts table, and settlement.

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More brand tools

Trending Pool

Browse and search a global pool of UGC short videos for inspiration and reference.

Brand Intelligence

AI-extracted brand identity, product features, and target audience you can review and edit.

Competitors

Track a handful of competitors and surface the UGC they’re running.
Not sure how a video’s views become a payout? Read How tracking & payouts work — it’s the same model your creators see.