Once your Meta or TikTok setup is done, connect the ad account to NewWave. You need to be a workspace admin, logged in to Meta or TikTok with admin access to the ad account.

​
Connect

1

Open Ads

Click Ads in the sidebar.
2

Connect

Click Connect Meta Ads or Connect TikTok Ads. You’re sent to Meta or TikTok to log in.
3

Approve every screen

Pick your business, ad accounts, Facebook Page, and Instagram account when asked, and leave every permission switched on. If you skip one, ads can’t run as that Page or account.
4

Check the account card

You land back on Ads with a card per ad account. A Meta card reads Runs as your Page and Instagram handle. Orange text in its place, such as No Facebook Page or No Instagram linked, names what to fix in Meta. Fix it, then click Connect Meta Ads again.
Connecting only reads. It never creates or starts an ad.

​
Manage a connected account

Each card’s ⋯ menu has:
  • Show last 30 days: impressions, clicks, peak daily reach, conversions, and ad spend.
  • Refresh stats: reads the latest numbers now instead of waiting for the regular sync.
  • Disconnect: NewWave forgets its access and stops reading spend. Ads already running keep running, and nothing changes in Ads Manager.
Reconnect needed on a card means NewWave lost access, often because someone logged out of Facebook. Click Reconnect. The account’s ads keep running meanwhile, but NewWave can’t read, start, or pause them until you do.

​
Next steps

Run a video as an ad

Pick a posted video and create the ad.

Troubleshooting

What each message means and how to fix it.