Any video a creator has posted for your campaign can run as a paid ad on Meta (Instagram and Facebook) or TikTok. The ad runs on your own ad account: the platform bills you directly, at its own prices, and NewWave adds no charge on ad spend. You set the budget, length, and audience in NewWave, and the same ad shows up in Meta or TikTok Ads Manager. Every ad is created paused. Nothing spends until you press Start.
The Ads page with connected Meta and TikTok ad accounts, total spend, and a table of ads

The Ads page: your ad accounts at the top, every ad below

Ads are rolling out workspace by workspace. If your sidebar has no Ads item, or the page says “Ads aren’t available on this workspace”, ask your NewWave contact to switch it on.

​
Two ways a video runs

You pick a default per campaign and can still choose either way for each video.

​
Setup checklist

Most of the setup happens once, in Meta or TikTok. NewWave can’t create these for you. Plan on 15 to 30 minutes per platform. Meta (Instagram and Facebook): step-by-step guide
  • A business portfolio in Meta Business Suite
  • A Facebook Page for your brand, in that portfolio
  • Your brand’s Instagram account, linked to that Page
  • An ad account with a payment method
  • Admin access to the Page and the ad account, for the Facebook login you’ll connect with
TikTok: step-by-step guide
  • A TikTok Ads Manager ad account with a payment method
  • Your brand’s TikTok account, linked to that ad account
NewWave Prefer to have help? Your AI assistant can walk you through it.

​
Common questions

You do, directly to Meta or TikTok through your ad account’s payment method. NewWave doesn’t hold or charge ad spend, and it’s separate from your campaign funds and creator payouts.
No. Every ad is created paused. It spends only after you press Start, or start it yourself in Ads Manager.
Not for ads as your brand. As the creator, an Instagram creator approves your brand once, and a TikTok creator needs their TikTok connected to NewWave.
No. Run as ad works from a posted copy of the video. Once it’s live on any platform, it can run as your brand on Meta or TikTok.
The standard NewWave agreement covers paid use of creators’ videos. If you upload your own contract, make sure it grants paid-usage rights.

​
Next steps

Set up Meta

Portfolio, Page, Instagram, ad account, and payment.

Set up TikTok

Ads Manager, payment, and your TikTok account.