Connecting
| You see | What to do |
|---|---|
| No Ads item in the sidebar, or “Ads aren’t available on this workspace” | Ads are rolling out workspace by workspace. Ask your NewWave contact to switch it on. |
| ”That account doesn’t have any ad accounts we can read” | Connect again with a Facebook or TikTok login that can access the ad account. |
| Reconnect needed on an account card | Click Reconnect. Its ads keep running meanwhile, but NewWave can’t read, start, or pause them. |
| ”Meta signed this connection out” | Logging out of Facebook can end the connection. Reconnect Meta on the Ads page. |
| No Facebook Page, or “Add a Facebook Page to your Meta Business” | Create a Page and add it to your portfolio, then reconnect Meta. |
| No Instagram linked | Link your brand’s Instagram to the Page, then reconnect Meta. |
| ”Link your TikTok Business Account to this ad account” | Link it in Business Center, then try again. |
Creating an ad
| You see | What to do |
|---|---|
| ”This ad account has no payment method” | Add one in Meta Billing (or TikTok Ads Manager), then try again. |
| Ask creator or Asked | The creator hasn’t approved your brand in Instagram yet. See Creator approval. |
| ”Needs the video live on their TikTok first” | The creator hasn’t posted this video on TikTok. Run it as your brand instead. |
| A budget warning | Meta and TikTok set a minimum daily budget. Raise the budget or shorten the run. |
| ”Nothing posted to run yet” | The video isn’t live on any platform. Once it is, it can run as an ad. |
After it’s created
| You see | What to do |
|---|---|
| Needs attention: “Creation didn’t finish” | Check Ads Manager for a partial ad, then Discard attempt or Try again. |
| In review | Meta or TikTok is reviewing the ad. It delivers once approved. |
| Rejected | The platform refused the ad. Its reason is in Ads Manager. Videos with licensed music are a common cause; try a video with original audio. |