Knowing what’s resonating for the brands you’re up against is one of the fastest ways to sharpen your own campaigns. NewWave lets you track up to 5 competitors and surfaces the short-form videos they’re getting traction with — so you can spot the hooks, formats, and angles worth borrowing.

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Adding a competitor

Open the Competitors page from your workspace sidebar and choose Add Competitor. There are two ways to add one:
1

Search the brand directory

Start typing a brand name. NewWave searches its directory of brands and shows matches — each with a logo, category, and a count of videos already on file. Pick one and it’s added instantly.
2

Or add by website

Can’t find the brand? Choose Add by website URL instead and paste their site (for example, https://competitor.com). NewWave analyzes the website and works out the competitor’s name, logo, social accounts, and UGC content for you — no manual data entry. This takes a moment; the card fills in as the details come back.
You can track up to 5 competitors per workspace. Once you hit the limit, Add Competitor is disabled until you remove one. Pick the brands you most want to keep an eye on.

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What you see for each competitor

Each tracked competitor gets a card with the essentials at a glance, plus a strip of their top-performing videos.

Brand details

Logo, name, and a link out to their website — so you always know exactly who you’re looking at.

Video count & freshness

How many of their videos NewWave is tracking, and when the data was last refreshed.

Top videos

A row of their highest-viewed short-form videos, ordered by views. Each shows a thumbnail and a view count.

Open any video

Click a thumbnail to play it and see its details — the same viewer used across NewWave’s content tools.
NewWave refreshes a competitor’s content automatically, on a recurring basis, so the videos and counts on the card stay reasonably current without you doing anything.

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Why track competitors

Seeing which of a competitor’s videos pull the most views tells you what’s landing in your space right now — the opening hooks, the pacing, the angles. It’s a shortcut to creative that’s already been validated by an audience like yours.
Watching how rival brands present their product in UGC — the claims they lean on, the use cases they show — helps you sharpen the brief you give your own creators so your content stands apart instead of blending in.
A strong reference video is worth a paragraph of instructions. Use what you find here as inspiration when you set up a campaign and tell creators what “good” looks like.
Competitor tracking is for inspiration and benchmarking — it surfaces public, organic content other brands are already getting traction with. Pair it with Creating a campaign to turn what you learn into a brief.

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Removing a competitor

Hover a competitor card and use the delete (trash) icon, then confirm. Removing a competitor clears it and its associated tracking data from your workspace, and frees up a slot so you can track someone else.
Deleting a competitor is permanent — the tracking data collected for it is removed along with the card. If you just want to swap one competitor for another, removing one frees a slot up to your limit of 5.

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Next steps

Creating a campaign

Turn competitor insights into a brief, target platforms, and a payout structure.

Finding & accepting creators

Review applicants and approve the creators who fit what you’ve learned.