Knowing what’s resonating for the brands you’re up against is one of the fastest ways to sharpen your own campaigns. NewWave lets you track up to 5 competitors and surfaces the short-form videos they’re getting traction with, so you can spot the hooks, formats, and angles worth borrowing.

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Adding a competitor

Open Brand intelligence and select Competitors (or choose Competitors from the workspace sidebar), then choose Add competitor. There are two ways to add one:
1

Search the brand directory

Start typing a brand name. NewWave searches its directory of brands and shows matches: each with a logo, category, and a count of videos already on file. Pick one and it’s added instantly.
2

Or add by website

Can’t find the brand? Choose Add by website URL instead and paste their site (for example, https://competitor.com). NewWave analyzes the website and works out the competitor’s name, logo, social accounts, and UGC content for you: no manual data entry. This takes a moment; the card fills in as the details come back.
You can track up to 5 competitors per workspace. Once you hit the limit, Add competitor is disabled until you remove one. Pick the brands you most want to keep an eye on.

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What you see for each competitor

The summary shows Tracked brands, Creative captured, Brands with creative, and Latest market scan. Below it, each tracked brand appears as a row in Competitive landscape, with the essentials at a glance and a strip of its top-performing videos.

Brand details

Logo, name, and a link out to their website, so you always know exactly who you’re looking at.

Library & last scan

How many of their videos NewWave is tracking, and when the data was last refreshed.

Top videos

A row of their highest-viewed short-form videos, ordered by views. Each shows a thumbnail and a view count.

Open any video

Click a thumbnail to play it and see its details: the same viewer used across NewWave’s content tools.
NewWave refreshes a competitor’s content automatically, on a recurring basis, so the videos and counts in the row stay reasonably current without you doing anything.

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Why track competitors

Seeing which of a competitor’s videos pull the most views tells you what’s landing in your space right now: the opening hooks, the pacing, the angles. It’s a shortcut to creative that’s already been validated by an audience like yours.
Watching how rival brands present their product in UGC, including the claims they lean on and the use cases they show, helps you sharpen the brief you give your own creators so your content stands apart instead of blending in.
A strong reference video is worth a paragraph of instructions. Use what you find here as inspiration when you set up a campaign and tell creators what “good” looks like.
Competitor tracking is for inspiration and benchmarking: it surfaces public, organic content other brands are already getting traction with. Pair it with Creating a campaign to turn what you learn into a brief.

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Removing a competitor

Open the row’s three-dot Actions menu, choose Remove competitor, then confirm with Remove. Removing a competitor takes it out of this workspace and frees one of your five slots.
Removing a competitor takes it out of your competitive landscape. You can add the brand again later if you want to resume tracking it in this workspace.

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Next steps

Creating a campaign

Turn competitor insights into a brief, target platforms, and a payout structure.

Finding & accepting creators

Review applicants and approve the creators who fit what you’ve learned.