A campaign is the project you run to get creator videos made. You write a brief, pick the platforms creators can post on, decide how they get paid, set a budget and dates, then publish it so creators can discover and apply. This page walks through building one and keeping it running. There’s no single setup wizard. You start a campaign by describing it to Wavie, NewWave’s assistant, in chat. Wavie drafts it with you, and you finish and adjust it on the campaign’s Settings tab.

​
Build a campaign, start to finish

1

Open the Campaigns page

From your workspace, go to Campaigns to see a grid of your campaign cards. Each card shows the cover image, a status badge, a lock if the campaign is private, days left, the selected platforms, the budget, and total views. A Show archived toggle and a New campaign button sit nearby.
2

Start a new campaign in chat

Click New campaign. A chat with Wavie opens with a campaign starter already filled in. Describe what you want and Wavie drafts the campaign with you: the brief, platforms, and payout. The draft then lives on its own campaign page.
3

Go to the campaign's Settings tab

On the campaign page, open Settings. It has three groups. What applicants see holds Basics, Brief & guides, Budget cap & target, and Payouts. Onboarding holds the contract and the steps a creator completes after approval. Internal settings holds brand-only options such as alerts, content tracking, data export, and pausing the campaign.
4

Fill in the Basics

Set the campaign Title (how it appears to creators in the marketplace), the Platforms, the Language, the target Gender and Age, the Target market, and the start and end dates. These fields edit inline and save as you go.
5

Write the brief and add guides

In Brief & guides, edit the Overview, a rich-text description of what creators should make, and add Inspo videos and campaign Images. Under Onboarding, set the contract and the steps creators see after approval. New campaigns start with a UGC Setup Guide (account, equipment, and posting instructions) and Warm Up steps, which you can edit, reorder, or remove.
6

Choose platforms and a posting target

In Basics, edit Platforms: pick any of TikTok, Instagram, Facebook, and YouTube and mark each one Required or Optional. Required platforms are where a creator must post for a video to go live and get paid; optional platforms are tracked and their views count, but creators can skip them. Choosing no platforms makes a film-only campaign (see choosing platforms). In Budget cap & target you can optionally set a posting target: a number of videos per creator per day or per week.
7

Set the payout model

In Payouts, choose a pay type: By view tiers, Per 1,000 views, Flat rate, or Retainer. You can also set an optional warm-up payout: a flat amount paid for warm-up videos. All amounts are in USD. (More on each option below.)
8

Set the timeline and budget

Pick the Start and End dates in Basics, and enter the Budget cap in Budget cap & target. The budget cap is a planning number: it powers the payout estimate and sends alerts at 80% and 100% of spend, but it never stops spending or posting. See how tracking & payouts work for the view-accumulation window.
9

Sign the campaign contract

Before you submit a campaign, you sign its contract as the brand. If you haven’t, NewWave asks you to sign when you try to publish. See campaign contract.
10

Publish (activate) the campaign

Click the Publish button in the campaign header to open the publish panel, then choose Submit for review. To go live, a campaign needs a brief and a payout, and your workspace needs an active trial or plan. Onboarding steps are optional. You then pick how the campaign goes out:
  • Private goes live immediately, with no review. It is not listed in the marketplace and no creator is notified: people get in through your invite link.
  • Public is a submission. Our team reviews it (usually within 24 hours, and we email you either way), and approval both lists it in the marketplace and notifies every eligible creator. That announcement happens once and cannot be recalled.
You can also copy or share the campaign link. After first activation, a reminder prompts you to review your onboarding guides.

​
Writing the brief

The brief is the rich-text description of what you want creators to make: it’s what they read before deciding to join, so it’s worth getting right. Alongside the overview, you can attach supporting material:
  • Campaign images: cover and reference visuals. Use JPEG, PNG, or WebP, under 5MB each.
  • Inspo videos: reference videos creators can watch on the campaign page.
  • Onboarding steps: guides such as the UGC Setup Guide (account, equipment, and posting instructions) and Warm Up (how creators warm up their account before their first paid post). You can edit, reorder, or remove them under Onboarding.
Each guide supports rich text plus up to 5 file attachments, each under 10MB.
Editing the brief or guides after launch updates the live campaign in place. Creators see the latest version on their next login: changes aren’t pushed in real time to a creator already in the campaign.

​
Scripts

The Scripts tab holds the scripts creators can film from: a title, the beats in order, optional tags, and any video inspo you link. Creators see every active script on their campaign workspace and can pick one when they submit; a script you archive disappears from their shelf while the work already filmed from it keeps its link. Each script card shows what it has done so far: how many creators picked it, total and average views, and, once comments have been read under the videos filmed from it, what the audience said: comments read, the share that were positive, and how many asked for the product. Open a script and switch to Performance for the full picture:
  • Adoption funnel: approved creators → picked → submitted → published.
  • Audience: the sentiment split, how many comments were purchase intent, praise, questions, or complaints, the most common topics, and notable comments, each linking to the submission it appeared under.
Share a script posts it into messages with an optional note, from the card, the editor, or the Performance tab: into the campaign chat, where every approved creator reads it, or into the direct conversations of the creators you pick. It arrives as the script itself, so a creator can read it there or start a submission from it. Sharing binds nothing: which script a submission follows is decided on the submission.
Audience numbers come from the top comments under published videos, read daily by Comment Insights. A script with no published videos yet, or whose videos have no comments read, shows no audience line rather than zeros.

​
Choosing platforms

You decide which of the four platforms creators post on: TikTok, Instagram, Facebook, and YouTube. Each selected platform is either required or optional:
  • Required platforms gate publishing and pay. Creators connect an account for each one during onboarding, and a submission moves to Published only once its required platforms are linked.
  • Optional platforms are a bonus. Creators may connect an account and post there, the post is tracked, and its views count toward the payout, but a missing optional post never holds a submission back.
Choosing no platforms makes a film-only campaign: creators deliver the video for your own ads, nothing is posted, there is no view tracking, and pay is a flat fee per video. A platform can’t be both required and optional; if you mark one required, it leaves the optional list. The marketplace campaign page shows creators the required platforms only; optional ones appear once a creator is in the campaign, on the connect step and the post pickers. Changing a platform from required to optional re-checks every waiting submission right away, so videos that were only missing that platform go live on the spot. You can optionally set a posting target: a target number of videos per creator, expressed per day or per week.
Auto-track is a switch under Internal settings, in Content tracking. When it’s on, NewWave scans signed creators’ connected accounts on your workspace’s refresh schedule and adds their new posts to each creator’s video library, without a submission or review. Nothing is tracked or paid until you open a creator’s profile and choose Track on a video.

​
Setting the payout model

How creators earn is the heart of your campaign. There are four pay types, and you can layer an optional warm-up payout on top of any of them. All amounts are in USD, the only supported currency today.

By view tiers

Each tier sets a view milestone and the payout for reaching it, such as $100 at 20K views and $200 at 50K views. Creators earn the payout for the highest milestone they reach.

Per 1,000 views

Pay a set rate per 1,000 views (for example, $5 per 1K), up to a maximum per video.

Flat rate

A fixed amount per video, regardless of how many views it earns. Film-only campaigns always use a flat rate.

Retainer

A set amount for a target number of videos each period, split per video and held until the target is reached, with an optional bonus. See retainers.
The warm-up payout is an optional flat amount paid for warm-up videos. It bypasses your main strategy and is always paid as a flat rate, so if you want warm-ups to be paid, set it explicitly.
Enter View-Based Tiers in ascending order of view milestone. The highest tier is highlighted as the top reward.
For the full picture of how views become money: payout groups, accruing vs. settled amounts, the view-accumulation window, and how Facebook folds into Instagram: see how tracking & payouts work.

​
Publishing and sharing

The Publish button in the campaign header opens a panel where you control how your campaign goes out into the world:
  • Submit for review / Reactivate: take a draft live, or bring an archived campaign back.
  • Archive campaign: take a draft or live campaign down (see below).
  • Who can find this campaign: Private or Public. Every campaign is created private, and private is always immediate: the campaign leaves (or stays out of) the marketplace at once, only creators with the access-code link can view and apply, and you can regenerate the access code, which invalidates the old link. Choosing Public is a request rather than a switch, because it lists the campaign and, the first time, notifies every eligible creator. On a live campaign it goes to our team for review and your campaign keeps running privately until they rule.
  • Get link: copy the URL or share to X, LinkedIn, or email.
Regenerating a private campaign’s access code invalidates the previous link. Anyone who only had the old link will lose access until you re-share the new one.

​
Statuses your campaign moves through

​
Editing and winding down a live campaign

You can keep editing a live campaign from Settings at any time. Edits update the live campaign in place, and creators pick up the changes on their next login. To stop activity for a while, Pause the campaign from the bottom of Settings. Pausing stops applications and new submissions, while published content stays live, tracked, and paid. Choose Resume in the same place to start again. To take a campaign down, Archive it from the Publish panel in the header. Creators keep their spots and new applications stop. It’s fully reversible: choose Reactivate in the same panel to bring an archived campaign back.
Need the underlying data? Data export in Settings runs asynchronously: you request it, and a zip of the campaign’s creators and videos is emailed to you when it’s ready.

​
Common questions

No. New campaign opens a chat where Wavie drafts the campaign with you, and you adjust anything afterwards on the Settings tab.
Yes. With no platforms selected it’s a film-only campaign: creators deliver the video for your own ads, nothing is posted, there is no view tracking, and pay is a flat fee per video.
Not in real time. Brief and guide edits update the live campaign in place, and creators see the latest version on their next login. Changes aren’t pushed retroactively to a creator already in the campaign.
No. Warm-up videos are paid the flat warm-up payout, which bypasses your main strategy. If you want warm-ups paid, set the warm-up amount explicitly in the payout editor.
To stop for a while, Pause it from Settings: applications and new submissions stop, and published content stays live, tracked, and paid. Resume brings it back. To take it down, Archive it from the Publish panel: creators keep their spots and new applications stop. Reactivate brings it back.
Yes. Choose Private under “Who can find this campaign” in the Publish panel: the campaign leaves the public marketplace right away and only creators with the access-code link can view and apply. You can regenerate the access code, which invalidates the old link. Going the other way, to Public, is reviewed by our team first, because that is what puts the campaign in front of every creator.

​
Next steps

Fund your campaign

Add a budget so payouts can run as creators earn.

Find creators

Review and approve the creators who apply.

Review submissions

Approve content or request revisions before it’s posted.

How tracking & payouts work

The exact rules behind views, accrual, payout groups, and settlement.