Creating & managing a campaign

A campaign is the project you run to get creator videos made. You write a brief, pick the platforms creators can post on, decide how they get paid, set a budget and dates, then publish it so creators can discover and apply. This page walks through building one and keeping it running. There’s no single setup wizard. You build a campaign one of two ways: by describing it to the NewWave AI agent in chat, or by starting a blank draft and filling it in on the Settings tab. Either way you end up on the same campaign page.

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Build a campaign, start to finish

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Writing the brief

The brief is the rich-text description of what you want creators to make: it’s what they read before deciding to join, so it’s worth getting right. Alongside the overview, you can attach supporting material:

• Campaign images: cover and reference visuals. Use JPEG, PNG, or WebP, under 5MB each.
• UGC Setup Guide: account, equipment, and posting instructions a creator reviews before submitting.
• Warm Up Instructions: how creators should warm up their account before their first paid post.

Each guide supports rich text plus up to 5 file attachments, each under 10MB.

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Scripts

The Scripts tab holds the scripts creators can film from: a title, the beats in order, optional tags, and any video inspo you link. Creators see every active script on their campaign workspace and can pick one when they submit; a script you archive disappears from their shelf while the work already filmed from it keeps its link. Each script card shows what it has done so far: how many creators picked it, total and average views, and, once comments have been read under the videos filmed from it, what the audience said: comments read, the share that were positive, and how many asked for the product. Open a script and switch to Performance for the full picture:

• Adoption funnel: approved creators → picked → submitted → published.
• Audience: the sentiment split, how many comments were purchase intent, praise, questions, or complaints, the most common topics, and notable comments, each linking to the submission it appeared under.

Share a script posts it into messages with an optional note, from the card, the editor, or the Performance tab: into the campaign chat, where every approved creator reads it, or into the direct conversations of the creators you pick. It arrives as the script itself, so a creator can read it there or start a submission from it. Sharing binds nothing: which script a submission follows is decided on the submission.

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Choosing platforms

You decide which of the four platforms creators post on: TikTok, Instagram, Facebook, and YouTube. Each selected platform is either required or optional:

• Required platforms gate publishing and pay. Creators connect an account for each one during onboarding, and a submission moves to Published only once its required platforms are linked.
• Optional platforms are a bonus. Creators may connect an account and post there, the post is tracked, and its views count toward the payout, but a missing optional post never holds a submission back.

At least one required platform is needed. A platform can’t be both; if you mark one required, it leaves the optional list. The marketplace campaign page shows creators the required platforms only; optional ones appear once a creator is in the campaign, on the connect step and the post pickers. Changing a platform from required to optional re-checks every waiting submission right away, so videos that were only missing that platform go live on the spot. You can optionally set a posting target: a target number of videos per creator, expressed per day or per week.

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Setting the payout model

How creators earn is the heart of your campaign. There are exactly three strategies, and you can layer an optional warm-up payout on top of any of them. All amounts are in USD, the only supported currency today. The warm-up payout is an optional flat amount paid for warm-up videos. It bypasses your main strategy and is always paid as a flat rate, so if you want warm-ups to be paid, set it explicitly. For the full picture of how views become money: payout groups, accruing vs. settled amounts, the view-accumulation window, and how Facebook folds into Instagram: see how tracking & payouts work.

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Publishing and sharing

The Publish button in the campaign header opens a panel where you control how your campaign goes out into the world:

• Activate / Reactivate: take a draft live, or bring an archived campaign back.
• Who can find this campaign: Private or Public. Every campaign is created private, and private is always immediate: the campaign leaves (or stays out of) the marketplace at once, only creators with the access-code link can view and apply, and you can regenerate the access code, which invalidates the old link. Choosing Public is a request rather than a switch, because it lists the campaign and, the first time, notifies every eligible creator. On a live campaign it goes to our team for review and your campaign keeps running privately until they rule.
• Auto-Approve Creators: automatically approve applicants instead of reviewing each one manually.
• Get link: copy the URL or share to X, LinkedIn, or email.

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Statuses your campaign moves through

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Editing and winding down a live campaign

You can keep editing a live campaign from Settings at any time. Edits update the live campaign in place, and creators pick up the changes on their next login. When activity should stop, Archive the campaign from the Publish panel in the header. Archiving takes it down: it stops accepting new submissions while already-published content stays live, and it’s fully reversible: choose Reactivate in the same panel to bring an archived campaign back. (You may see a “Pause” label on the wind-down control in the app; it’s the same archive action under the hood.)

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Common questions

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Next steps