The vocabulary of NewWave — workspaces, campaigns, contracts, submissions, payouts, settlement — defined once so the rest of the docs can use it precisely.
NewWave has a small set of nouns that recur across every flow. This page defines them in one place. If a term shows up elsewhere in the docs, it means exactly what it means here.
A brand creates a workspace and a campaign with a brief and a payout structure. Creators discover the campaign in the marketplace, apply, get approved, and e-sign a contract to enter the campaign workspace. The creator submits videos; the brand reviews and approves them; the creator posts the content and adds the published links. NewWave tracks views for a fixed window, calculates each video’s payout, and the creator’s earnings accrue, then settle, then become withdrawable through Stripe Connect.
NewWave — The UGC campaign platform that connects brands (who run paid campaigns) with creators (who make short videos and earn based on views).Brand — A company or agency that runs campaigns and pays creators. Brands work inside a workspace: they create campaigns, review submissions, and fund payouts.Creator — A person who makes short-form videos for campaigns and gets paid based on the views their content earns. A creator has a profile, a portfolio, and a connected payout account.Workspace — A brand’s (or agency’s) account container — the boundary for the team, billing, and all of that brand’s campaigns. A workspace can have multiple members.
Campaign — A single project a brand runs to get creator videos made. It carries a title, a brief, target platforms, dates, and a payout structure. A campaign is a draft until the brand publishes it (active), and can later be archived.Brief — The instructions and requirements for a campaign: what the brand wants creators to make, custom requirements, target language/audience, and which platforms to post on.Campaign version — Briefs are versioned. When a brand changes a brief, a new version is recorded rather than overwriting the old one, so the scope history is preserved.Payout structure — How a campaign pays creators. Three types: CPM (a rate per 1,000 views, optionally capped), view-count tiered (set reward amounts for reaching view thresholds), and flat rate (a fixed amount per video). May also include a fixed warm-up payout.Marketplace — Where creators discover campaigns to join: browsable and filterable by platform, with cards showing payout, time left, and applicant counts, plus an optional “For You” fit score.Fit score — An estimated percentage on some marketplace cards indicating how well a campaign matches a creator; powers “For You” recommendations.
Application — A creator’s request to join an open campaign. After applying, the creator waits for the brand to approve before signing. Private campaigns need an access code instead.Participation status — Where a creator stands in a campaign: Not applied → Applied → Approved (contract pending) → Signed (workspace active).Contract — The agreement a creator e-signs (by entering their legal name and agreeing) before joining. It becomes tamper-proof once signed and is available as a downloadable PDF afterward.Campaign workspace — The creator’s working area for a single campaign after signing, with tabs for reference scripts, submissions, analytics, settlement, and messages. Unlocked after setup.Setup guide — The first step inside a campaign workspace: brand-provided instructions a creator reviews before they can start submitting.Warm-up — A required early step (brand instructions, and optionally a warm-up video). A warm-up video can carry a fixed payout, separate from view-based earnings.
Submission (content ticket) — A single piece of content a creator submits — a video or a slideshow. It moves through review, possible revisions, approval, and finally published. “Content ticket” is the same thing.Revision — When a brand requests changes instead of approving. The creator reads the feedback and re-uploads.Slideshow — A submission made of 1–35 ordered images instead of a single video.Platform — Where content is posted and tracked. NewWave supports four: TikTok, Instagram, Facebook, and YouTube. A campaign specifies which ones creators post to.Published link — The URL of the creator’s live post, submitted after approval. NewWave uses it to track views and (where available) engagement.
View tracking — NewWave periodically measures each published post’s views over time. Views drive most payouts — creators never self-report.Engagement (likes/comments) — Tracked alongside views, but only on platforms that report them. Facebook is views-only mid-campaign, so its likes/comments aren’t shown during the campaign.Payout group — How platforms are bucketed for payment. TikTok and YouTube are each their own group; Facebook’s views fold into the Instagram group (treated as the same cross-posted content). Payout is based on the single best-performing group’s views per video. See How tracking & payouts work.View-accumulation window — The fixed period (14 days by default) during which a published video’s views count toward its payout. The payout locks in when the window closes.Video cap — An optional limit on how many of a creator’s approved videos are eligible for payout per period; over the cap, only the top performers are paid.Earnings / payout — The money a creator earns from a campaign, calculated per video from its views and the campaign’s payout structure.Accruing — An earnings state while a video is still inside its window: a live estimate (shown with ~) that can still grow. Not yet money in the bank.Settled — After the window closes and the amount is locked in and credited. Settled amounts are real, not estimates.Pending — An in-between state where the amount is locked but not yet withdrawable — shown as “available soon.”Escrow / funding — How settled earnings become withdrawable: a transfer is held (escrowed), then released to the creator’s available balance.Available balance — Settled, released funds a creator can withdraw right now.Stripe Connect — The payout system creators connect to receive money. A creator must finish Stripe’s identity verification (KYC) before withdrawals unlock.Standard vs Instant withdrawal — Standard is free and arrives in 2–3 business days to a bank account; Instant arrives in ~30 minutes to a debit card for a small fee.Settlement panel — The per-campaign breakdown showing each video’s views, status, and amount, so a creator can see what’s still counting vs. what’s banked.
Under review → Revision requested → Approved → Published → Inactive
Earnings (per video)
Accruing → Pending → Settled (or Skipped)
Withdrawal
Pending → In transit → Paid
The single most useful idea to internalize: earnings “accrue” as an estimate while a video is still counting views, then “settle” into real money when its window closes. Almost every payout question comes back to this.
