This is the most important page to understand, whether you’re a creator earning or a brand paying. It explains how a posted video turns into a payout — and clears up the two questions everyone asks: “why is my amount an estimate?” and “why am I paid on one platform instead of the total?”

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The lifecycle of a tracked video

1

The video is published and its link is confirmed

Once you post the approved content and add the published link, the video becomes Published and NewWave starts tracking that post. Each platform a video is posted on is tracked separately.
2

NewWave samples views over time

NewWave repeatedly reads the post’s public view count (and likes/comments where the platform reports them), recording one sample each time. This builds the view history behind your analytics charts and your payout. You never report numbers manually.
3

Earnings accrue during the view-accumulation window

Every video earns for a fixed view-accumulation window — 14 days by default, set per campaign by the brand — starting when you posted. While the window is open the video is Earning, and the amount shown is a live estimate, marked with a ~.
4

The window closes and views freeze

When the window ends, NewWave takes a final reading and freezes the view counts. The estimate stops moving and becomes the locked-in payout. (For Facebook, this final reading also captures full likes/comments, which aren’t available mid-campaign.)
5

The payout is calculated from your best group

NewWave groups the video’s platforms into payout groups, sums views within each group, and pays on the single highest group — not the total across all platforms (explained below).
6

Settlement credits the money

Settlement runs daily. Once the window has closed and the creator’s payout account is ready, the frozen amount is transferred and the video shows as Credited. The money moves into the creator’s withdrawable balance.

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Accruing vs. settled

This single distinction answers most payout questions.

Accruing (Earning)

The video’s window is still open. Its earnings are a live estimate that rises as views come in, shown with a ~ and labeled “still counting views.” Not yet money in the bank.

Settled (Credited)

The window has closed, the amount is locked in, and the payout has been finalized and transferred. Real money, no longer an estimate.
A video can also be Pending (frozen and finalized, but not yet transferred — “available soon”) or Skipped (it earned nothing, so it’s set aside rather than paid $0).
Because any single in-progress video makes the total uncertain, a campaign’s earnings total is shown with a ~ whenever any video is still accruing — so an estimate can never be mistaken for money already owed.

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The four platforms and “payout groups”

NewWave tracks four platforms — TikTok, Instagram, Facebook, and YouTube — and a video can be posted to any combination of them. For payout, platforms are bucketed into payout groups:
Payout groupPlatforms in it
TikTokTikTok
InstagramInstagram + Facebook
YouTubeYouTube
Facebook’s views fold into the Instagram group — NewWave treats a Facebook post as the same cross-posted content layered on top of Instagram, so their views combine into one “FB + IG” bucket. TikTok and YouTube each stand on their own.

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The best-group rule

You’re paid on your single best-performing payout group’s views — not the sum of all platforms.
This is the rule that surprises people, so here’s a worked example. Say one video earns:
  • TikTok: 40,000 views
  • Instagram: 15,000 views
  • Facebook: 10,000 views
  • YouTube: 8,000 views
NewWave sums within each group → TikTok 40,000, Instagram + Facebook 25,000, YouTube 8,000 → and pays on the highest group, 40,000 views. The other groups don’t stack on top.
Cross-posting the same video everywhere does not multiply your pay. What it does is give you more chances for one group to be your strongest — and your strongest group is what you’re paid on. There’s no separate cash bonus for posting to more places.

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Facebook is “views-only” during a campaign

Facebook reliably reports view counts but not likes and comments while a campaign is running, so Facebook engagement shows as 0 mid-campaign. This is intentional, not a bug — and your Facebook views still count fully toward your view totals and payout. Full Facebook engagement is captured at the end, when views freeze.

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Warm-up videos

Some campaigns include a warm-up video as an early step. A warm-up pays a fixed amount set by the campaign rather than a views-based amount, and is flagged with a “Warm Up” badge in your settlement view.

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Quick answers

That video is still inside its view-accumulation window (14 days by default), so the amount is a live estimate — marked with ~ — that grows as views come in. It locks in when the window closes.
Payout uses your single best payout group’s views. Posting to more platforms gives you more chances at a strong group, but you aren’t paid the sum across all of them. Facebook and Instagram combine into one group; TikTok and YouTube each stand alone.
Facebook only exposes view counts during a campaign; likes and comments are captured at the very end. Your views count fully toward payout the whole time.
Only after the video’s window closes (default 14 days from when you posted) and the daily settlement run processes it and your Stripe payout account is set up. Then it settles into your withdrawable balance.
It earned nothing for that period — for example, it didn’t reach the campaign’s lowest paying threshold — so it’s set aside instead of paying $0.

Creators: earnings & getting paid

Balances, accruing vs. settled in your wallet, and withdrawing.

Brands: tracking & paying creators

The payouts table, per-platform views, and settlement from the brand side.