NewWave keeps every conversation in one shared inbox: direct messages, per-campaign chats, a workspace feed, and a built-in support thread. A separate notification center surfaces alerts outside chat. This page explains both pieces and the one rule that keeps your inbox from getting noisy.

​
Messaging

Both brands and creators have a Messages item in the sidebar. It carries an unread badge counting every unread message across all your conversations, so a single glance tells you whether anything needs your attention.
1

Open Messages from the sidebar

Click Messages in the left sidebar. The inbox opens as two panes: your list of conversations on the left, and the open conversation on the right (full-screen on mobile, side-by-side on desktop).
2

Scan your sectioned inbox

Conversations are grouped into sections: Support (creators only), Campaigns, Direct messages, and Workspace. Each row shows an avatar, the conversation title, a one-line preview of the last message, a relative timestamp, and an unread count. A search box at the top filters conversations by title.
3

Open a conversation

Click any conversation to open the chat pane. The conversation you’re viewing is reflected in the page address, so refreshing, going back, or sharing a link all reopen the same thread. Opening a conversation marks it as read.
4

Read the messages

Messages use a Slack-style activity stream: every row starts at the same left edge, with the sender’s avatar, name, time, and message grouped by sender and day. Under the conversation’s name, tabs switch between Messages, Pins, and Files & links; the last two appear once the conversation has something pinned or shared. On the right of the name sit a members count (campaign chats), a bell for your notification level, a search button, and a ⋮ menu.
5

Send a message

Type in the composer and press Enter to send (Shift + Enter for a new line), or use the send button. Replying to a specific message adds a quoted preview. You can also react with emoji and attach up to 5 files per message at 10MB each, with images previewing as thumbnails.
6

Manage your conversations

From the ⋮ menu in the conversation header (or the inbox row’s menu) you can mark it read or unread and pin it to the top of your inbox; the bell sets whether you’re notified about all new messages or just mentions, and can mute the conversation for an hour, until tomorrow, a week, or until you turn it back on (an @mention still reaches you while muted). The search button finds messages in the conversation, newest first, with Jump to each. Brand members can pin or unpin messages; every pin is listed under the Pins tab, and Files & links collects every attachment and URL shared in the conversation, each with Jump to find it in the thread.

​
Replies, lifecycle threads, and reactions

There are two related ways NewWave keeps context:
  • Quoted reply: reply to an ordinary message and the new message carries a preview of the message you answered.
  • Ticket lifecycle thread: upload, review, revision, publishing, comment, and payout events for one content ticket are grouped behind one lifecycle card. The channel shows the latest state without flooding the campaign conversation. On desktop, open the card to read the full event history beside the channel. On mobile, the card opens the ticket, where its revisions and comments live.
Reactions sit below a message and show the emoji, count, and whether you joined it. On desktop, hover over a message for its actions. On mobile, long-press the message to open the Slack-style action sheet with reactions and actions together; tapping an existing reaction joins or leaves it directly.

​
Kinds of conversations

Every conversation has a kind, shown as a label in its header.
Creators have a NewWave Support conversation pinned at the top of their inbox. It’s always available: use it whenever you need help.

​
Starting a direct message

On the brand side, a compose button (the pencil) opens a New message picker listing the creators connected to your workspace. You can search by name, email, or handle, then pick a creator to open a direct conversation, or reopen an existing one if you’ve messaged them before.
Creators don’t see a compose button. Brand-to-creator conversations are started by the brand, or appear automatically when a creator joins a campaign, so creators always have a way to reply without needing to start the thread themselves.

​
Sharing a script

A brand can post a campaign script into a conversation: from the composer’s Share a script chip inside a campaign chat or a direct conversation, or from the campaign’s Scripts tab (a card, the script editor, or its Performance tab), where it can go to the campaign chat for everyone approved, to the direct conversations of several picked creators, or both, with one note. Only creators approved on that campaign can receive one. The share arrives as the script itself, not a link: the creator taps it to read it, or Use this script to start a submission with it pre-selected. Sharing binds nothing to a submission.

​
System events in campaign chats

Campaign conversations don’t just hold typed messages. They also fold in system events: automatic entries that mark a moment in the workflow, shown as structured cards or pills instead of ordinary messages. These keep everyone on the campaign in the loop without anyone having to announce them. You’ll see system events for things like a contract being signed, a submission created, approved, or sent back for revision, a creator joining or withdrawing, a comment or published link being added, a video reaching a view milestone, and a payout being sent. Submission-family events for one ticket use the lifecycle thread described above.

​
Calls in a chat

A brand can schedule a video call from a chat: an onboarding call, a weekly check-in, anything the people in that conversation should be on together. It works in a campaign chat and in a direct message with one creator, and who gets invited is simply who is in the conversation. The call happens on Google Meet or Zoom, not inside NewWave. NewWave owns the invite.
1

Schedule from the composer

A brand member picks Schedule a call below the composer, gives it a title, a date and time, a length, and whether it repeats weekly. For where, the chat offers the workspace’s connected Google Meet or Zoom account, naming the account the meeting will be created on, or a pasted link to any meeting. A provider that is not connected yet can be connected right there, without leaving the dialog.
2

The meeting is created on your account

With Google Meet or Zoom connected (from the dialog, or Settings, then Integrations, then Calls), NewWave creates the meeting on that account, so the person who connected it is the host. A Google Meet event lists every guest, so nobody has to knock to get in, and Google sends its usual calendar invite. A pasted link is simply shared as is.
3

Everyone in the conversation is told

The call appears in the chat as a card with Join and Add to calendar (a Google Calendar link plus an .ics file for every other calendar). In a campaign chat the guests are the approved creators and the workspace members; in a direct message, the creator it is with. They get a push notification and, unless Google already sent the invite, an email with the same two links. A reminder lands in the chat, and on phones, 15 minutes before each occurrence.
4

Join

Tap Join on the card, on the strip above the chat, or in the reminder.
5

Delete the meeting

A brand member opens the conversation, finds the call on the strip above it, and chooses Cancel call, then confirms. The cancellation is recorded in the chat for everyone who was invited, and the meeting is deleted from the connected Google Meet or Zoom account. A weekly call is cancelled as a whole series. Deleting the meeting in Google Calendar or the Zoom client instead leaves the card in the chat, so cancel it here.
Disconnecting Google Meet or Zoom under Settings, then Integrations, then Calls stops NewWave creating any new meetings on that account. Calls already scheduled keep their links until they are cancelled.
NewWave never joins, records, or stores a call. Recordings, if any, live with Google or Zoom.

​
Message states

Only the author can edit or delete their own messages. Everyone else simply sees the edited or deleted state.

​
Notifications

Beyond chat, a bell icon in the top bar shows a red dot whenever you have unread alerts. Opening it reveals your notification center: a list of recent alerts like approvals, payments, milestones, comments, and new messages. Each one has a title, a short body, and a relative time.
1

Open the notification center

Click the bell. Unread alerts are subtly highlighted, and on the web app new ones also pop up as a toast in real time while you’re using it. In the mobile app the list refreshes when you open it and as you use the app, so a brand-new alert may take a moment to appear.
2

Act on an alert

Click any notification to mark it read and jump straight to the relevant page. Use Mark all as read to clear them all at once.
3

Get notified when you're away

When someone messages you, NewWave sends a notification. If you have push enabled on a registered mobile device, NewWave attempts a push (and it appears in the notification center); push is best-effort and needs the installed app, so when it can’t reach you an email is sent instead. Several quick messages are bundled into one “N new messages” alert rather than one per message.
4

Choose how often you're notified

In Settings → Notifications, each notification type has a Push and an Email setting. Rather than a simple on/off, you pick how often you want each:
  • Off: never notify me about this.
  • Immediately: send it the moment it happens.
  • Daily: hold these and send them together in a once-a-day summary email.
  • Weekly: hold these and send them together in a once-a-week summary email.
Email offers all four. Push is Off or Immediately only: pushes aren’t batched into summaries. Everything defaults to Immediately, and your choice saves as soon as you pick it.

​
How delivery works: email is a fallback, not an add-on

The single rule worth internalizing: for alerts set to Immediately, email is sent only when a push won’t reach you. If push is enabled for that type and you have a registered mobile device, NewWave sends the push and skips the email, so you’re never double-notified. If push is off for that type, or you don’t have a device registered, email steps in as the fallback. Push is best-effort: it relies on the installed mobile app, so treat email as your reliable channel and push as the convenience on top.
A few critical, money- and account-related alerts always send by email even when push is on, because they’re too important to risk missing. Your per-type Email setting is still respected: set it to Off and they stop.

​
Daily and weekly summaries

Setting a type’s Email to Daily or Weekly doesn’t email you each time it happens: instead those alerts are collected and sent together in a single summary:
  • Daily rolls into your daily summary email, a once-a-day roundup of everything worth catching up on.
  • Weekly is held for a weekly summary email, sent once a week.
This is the way to stay informed without a full inbox: keep the few things you act on right away at Immediately, and drop the rest to Daily or Weekly. Anything set to Off stays out of the summaries entirely. (Summaries are email-only: push is always either immediate or off.)

​
Muting and quiet inboxes

Muting a conversation suppresses both push and email for new messages in it, and quiets its inbox badge to a small dot instead of a full unread count. It’s the cleanest way to step back from a busy thread without losing access to it. A couple of conversations are quiet by design, too:
  • The Workspace conversation never sends message notifications: it’s silent on purpose.
  • You’re never notified about your own messages: only about messages from others.
NewWave also debounces alerts: duplicate notifications of the same type for the same item within a short window are suppressed, so you aren’t spammed with repeats.

​
What you can control

Each role has its own set of notification types, and you set the frequency of each one independently for Push and Email.
Creators can tune notifications for campaign approval, payment received, content milestones, content approved, revision requested, and new comments.

​
Notification states

​
Frequently asked questions

If push is enabled and you have the mobile app with notifications on, the email is skipped on purpose: the push already reached you, so there’s no need to email you too. Disable push for that type (or remove the device) and email will resume as the fallback.
Muting stops push and email and hides the count badge, but the inbox still shows a small dot to signal there’s activity. Open the conversation to clear it.
That’s expected. You’re only notified about other people’s messages, never your own.
A few critical, money- and account-related alerts always send by email by design, even when push is on. If you don’t want them, set the Email frequency for that type to Off in Settings → Notifications.
Yes. In Settings → Notifications, set a type’s Email to Daily or Weekly. Instead of emailing you each time, those alerts are collected into a single daily or weekly summary. Keep only the things you act on right away at Immediately, and set the rest to Daily, Weekly, or Off.
That conversation is silent by design and won’t generate message notifications.
Starting a brand-to-creator conversation is a brand action. Your conversations are seeded by the brand or appear automatically when you join a campaign, and you can always reply within them.
Rapid messages are bundled into a single “N new messages” notification instead of one per message, so you aren’t flooded.

How tracking & payouts work

The milestones and payment events that show up in your campaign chats and notifications, explained.

Core concepts & glossary

Workspaces, campaigns, submissions, and every other term used across these docs.

Creators: getting started

Set up your account, including notifications and payouts.

Brands: getting started

Create your workspace, invite your team, and start working with creators.