Messaging
Both brands and creators have a Messages item in the sidebar. It carries an unread badge counting every unread message across all your conversations, so a single glance tells you whether anything needs your attention.Open Messages from the sidebar
Click Messages in the left sidebar. The inbox opens as two panes: your list of conversations on the left, and the open conversation on the right (full-screen on mobile, side-by-side on desktop).
Scan your sectioned inbox
Conversations are grouped into sections — Support (creators only), Campaigns, Direct messages, and Workspace. Each row shows an avatar, the conversation title, a one-line preview of the last message, a relative timestamp, and an unread count. A search box at the top filters conversations by title.
Open a conversation
Click any conversation to open the chat pane. The conversation you’re viewing is reflected in the page address, so refreshing, going back, or sharing a link all reopen the same thread. Opening a conversation marks it as read.
Read the messages
Messages appear as chat bubbles aligned by sender, grouped by sender and day with date dividers. Pinned messages sit in a sticky banner at the top. Campaign conversations add filter chips — All, Messages, and Milestones — so you can narrow the view to just chat or just performance milestones.
Send a message
Type in the composer and press Enter to send (Shift + Enter for a new line), or use the send button. You can reply to a specific message — it shows a quoted preview — and attach up to 5 files per message at 10MB each, with images previewing as thumbnails.
Kinds of conversations
Every conversation has a kind, shown as a label in its header.| Kind | Who’s in it | What it’s for |
|---|---|---|
| Direct message | A brand member and a creator, one-to-one | Private coordination between the two of you |
| Campaign chat | Everyone working on a campaign | Coordinating on a campaign — also weaves in system events like approvals and milestones |
| Workspace | The workspace | A workspace-level activity feed |
| NewWave Support | You and the NewWave team | Reaching support without leaving the app (creators only) |
Creators have a NewWave Support conversation pinned at the top of their inbox. It’s always available — use it whenever you need help.
Starting a direct message
On the brand side, a compose button (the pencil) opens a New message picker listing the creators connected to your workspace. You can search by name, email, or handle, then pick a creator to open a direct conversation — or reopen an existing one if you’ve messaged them before.Creators don’t see a compose button. Brand-to-creator conversations are started by the brand, or appear automatically when a creator joins a campaign — so creators always have a way to reply without needing to start the thread themselves.
System events in campaign chats
Campaign conversations don’t just hold typed messages. They also fold in system events — automatic entries that mark a moment in the workflow, shown as a rich pill instead of a chat bubble. These keep everyone on the campaign in the loop without anyone having to announce them. You’ll see system events for things like a contract being signed, a submission created, approved, or rejected, a creator joining or withdrawing, a video reaching a view milestone, and a payout being sent. Use the Milestones filter chip to see just the performance moments.Message states
| State | What it means |
|---|---|
| Unread | The conversation has messages you haven’t seen. It shows a count badge and feeds the Messages sidebar badge. Opening it (or choosing Mark as read) clears it. |
| Muted | You’ve silenced the conversation — no push and no email for new messages. The inbox shows a quiet dot for activity instead of a full count. |
| Pinned message | A message kept in a sticky banner at the top for quick reference. Brand members pin and unpin; system events can’t be pinned. |
| Edited | A message its author changed after sending; shown as edited. |
| Deleted | A message its author removed from the conversation. |
Notifications
Beyond chat, a bell icon in the top bar shows a red dot whenever you have unread alerts. Opening it reveals your notification center — a list of recent alerts like approvals, payments, milestones, comments, and new messages. Each one has a title, a short body, and a relative time.Open the notification center
Click the bell. Unread alerts are subtly highlighted, and new ones also pop up as a toast in real time while you’re using the app.
Act on an alert
Click any notification to mark it read and jump straight to the relevant page. Use Mark all as read to clear them all at once.
Get notified when you're away
When someone messages you, NewWave sends a notification. If you have push enabled on a registered device, you get a push (and it appears in the notification center); otherwise you get an email instead. Several quick messages are bundled into one “N new messages” alert rather than one per message.
How delivery works: email is a fallback, not an add-on
The single rule worth internalizing: for most alerts, email is sent only when a push won’t reach you. If push notifications are enabled for that type and you have a registered device, the push goes out and no email is sent — so you’re never double-notified. If push is off for that type, or you don’t have a device registered, email steps in as the fallback.Muting and quiet inboxes
Muting a conversation suppresses both push and email for new messages in it, and quiets its inbox badge to a small dot instead of a full unread count. It’s the cleanest way to step back from a busy thread without losing access to it. A couple of conversations are quiet by design, too:- The Workspace conversation never sends message notifications — it’s silent on purpose.
- You’re never notified about your own messages — only about messages from others.
What you can control
Each role has its own set of notification types you can tune per channel.- Creators
- Brands
Creators can tune notifications for campaign approval, payment received, content milestones, content approved, revision requested, and new comments.
Notification states
| State | What it means |
|---|---|
| Unread notification | An alert you haven’t opened. The bell shows a red dot; clicking the alert (or Mark all as read) clears it. |
| Channel enabled / disabled | For each type, Push and Email are independently on or off. Both are on by default; turning a channel off stops that delivery method for that type. |
Frequently asked questions
Why am I not getting emails for new messages?
Why am I not getting emails for new messages?
If push is enabled and you have the mobile app with notifications on, the email is skipped on purpose — the push already reached you, so there’s no need to email you too. Disable push for that type (or remove the device) and email will resume as the fallback.
I muted a conversation but still see a dot on it.
I muted a conversation but still see a dot on it.
Muting stops push and email and hides the count badge, but the inbox still shows a small dot to signal there’s activity. Open the conversation to clear it.
Why don't I get a notification when I message someone?
Why don't I get a notification when I message someone?
That’s expected. You’re only notified about other people’s messages, never your own.
Payment and payout emails keep arriving even with push on.
Payment and payout emails keep arriving even with push on.
A few critical, money- and account-related alerts always send by email by design, even when push is on. If you don’t want them, turn off the Email toggle for that type in Settings → Notifications.
The Workspace conversation never notifies me.
The Workspace conversation never notifies me.
That conversation is silent by design and won’t generate message notifications.
As a creator, why don't I have a compose button to message a brand?
As a creator, why don't I have a compose button to message a brand?
Several messages arrived but I only got one alert.
Several messages arrived but I only got one alert.
Rapid messages are bundled into a single “N new messages” notification instead of one per message, so you aren’t flooded.
Related
How tracking & payouts work
The milestones and payment events that show up in your campaign chats and notifications, explained.
Core concepts & glossary
Workspaces, campaigns, submissions, and every other term used across these docs.
Creators: getting started
Set up your account, including notifications and payouts.
Brands: getting started
Create your workspace, invite your team, and start working with creators.