Running an ad as the creator on Instagram needs the creator’s approval. They give it once per brand, and it covers their videos for you from then on. Ads as your brand never need it.

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Ask and check

Run as ad with Ask creator on the creator's Instagram post and an Ask in Instagram button
  1. In Run as ad, click Ask in Instagram. Instagram sends the creator a request from your brand’s Instagram account, and NewWave notifies them too. The status turns Asked.
  2. The creator approves it in the Instagram app.
  3. Back in Run as ad, click Check again. The status turns Creator approved.
While you wait, Run it from your Page is usually ready, so you can run the video as your brand straight away.

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Boosting the creator’s own post

Boosting the creator’s post itself, with its likes and comments, also needs the post to tag your brand as a paid partner. If it doesn’t, Run as a partnership ad runs the same video with the creator’s name on it instead.

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TikTok

There’s nothing to ask on TikTok. The creator gives permission when they connect TikTok to NewWave, and Spark @creator’s TikTok post shows as ready once the video is live on their TikTok. If a creator connected before ads were available, ask them to reconnect TikTok.

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Next steps

Run a video as an ad

Create, start, and pause ads.

Troubleshooting

What each message means and how to fix it.