Once your campaign is live, creators start arriving, and every decision happens in one place: your campaign’s roster. This page covers reviewing applicants, shortlisting promising fits, approving creators, and managing the active roster.

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Where everyone lives: your roster

Open a campaign and go to the Creators section to find Your roster: the full list of every creator connected to this campaign. A subtitle keeps a running count (for example, “5 approved · 12 applicants”), and tabs across the top organize everyone by stage: NewWave remembers whichever tab you had open last, so you pick up where you left off.
Creators reach your roster by applying to your campaign in the marketplace, or by opening a private campaign through its access-code link and applying there.

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The flow, end to end

1

Open the campaign's roster

Inside your campaign, open the Creators section to see Your roster. The subtitle summarizes your counts, and the stage tabs (Approved / Applicants / Shortlisted / Invited / Removed) each show how many creators sit in them.
2

Notice new applicants

When creators have applied but nobody on your team has opened their profile yet, a highlighted banner appears at the top with the new-applicant count and a reminder to review before they lose interest. Its Review button jumps straight to the Applicants tab. On that tab the banner steps aside: the count on the tab and a small pulsing blue dot on each unopened creator’s avatar carry the same signal. Shortlisting a creator takes them out of the new-applicant count.
3

Browse and filter the roster

Every tab shows a table of creators with their name, location, status badge, performance (total views and engagement rate), and a thumbnail of their top video. Search by name, apply filters (categories, video types, country, bookmarked, and more), and sort. Each tab opens in its most useful order. For example, Applicants are sorted by most recently applied.
4

Open a creator to review them

Click a row (or View Profile) to open the creator’s detail panel. It has a tab for each connected social account plus an Application info tab with their bio, location, when they applied, audience stats (engagement rate, total views, median views, posts per week), and their top videos. You can page Prev / Next through the list and bookmark anyone promising. Opening an unviewed applicant marks them as viewed for your whole team.
5

Message before deciding (optional)

Want to ask a question first? Open a direct chat with the creator from the row menu, the detail panel, or a Message button: handy for confirming details before you approve.
6

Approve, shortlist, or reject

Approve a clear fit, shortlist someone promising when you are not ready to commit, or reject someone who does not fit the campaign. Approving creates their contract to sign. Shortlisting moves them to a separate bench and pauses application expiry. Rejecting asks for a reason and can include a short note.
7

Watch creators sign and onboard

On the Approved tab, the status badge tells you whether a creator is Not Onboarded (approved, but the contract isn’t signed yet) or Onboarded (signed and active). Once onboarded, you’ll also see their per-creator CPM, posting Pace, and Automation state.
8

Remove a creator later

Need to part ways? Remove an approved creator with a required reason, and they move to the Removed tab.

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Reviewing a creator

Clicking any creator opens their detail panel: your one screen for deciding. It shows a tab for each of their connected social accounts (so you can see their actual content) plus an Application info tab with the essentials: their bio and about, location, the date they applied, and audience stats like engagement rate, total views, median views, and posts per week. Their top videos are right there to watch. A few things make reviewing a roster faster:
  • Prev / Next lets you page through the list without closing the panel.
  • Bookmark flags a creator so you can find them again quickly using the bookmarked filter.
  • Mark as viewed happens automatically the first time anyone on your team opens an applicant. After that, the pulsing “unviewed” dot disappears.
Viewing is tracked once for the whole team: first viewer wins. So if a teammate already opened an applicant, you won’t both end up re-reviewing the same person from scratch.

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Approving applicants

Approving is how you accept a creator onto your campaign. On the Applicants tab, open the creator and choose Approve. They immediately move to the Approved tab, their contract is created, and they’re notified to sign it.
Approving creates the contract, but a creator isn’t fully on board until they sign it. Until then, they show as Not Onboarded on the Approved tab.
You can only approve a creator who actually applied, and you can’t approve the same person twice.

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Shortlisting an applicant

Use Shortlist when a creator looks promising but you are not ready to approve them. Shortlisting is a holding step, not an approval:
  • The creator moves from Applicants to Shortlisted.
  • Their application stops aging toward automatic expiry while they remain shortlisted.
  • Their contact details become available so you can interview or coordinate before deciding.
  • The creator is notified that they are first in line if a place opens.
From the Shortlisted tab, you can approve or reject the creator, or choose Remove from shortlist to return the application to the normal decision flow. Removing someone from the shortlist resumes the original application clock, so an older application may expire soon afterward.
A shortlist is best for real maybes: strong applicants waiting on capacity, budget, an interview, or a final comparison. It should not become a second inbox that creators wait in indefinitely.

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Rejecting an applicant

Choosing Reject opens a dialog asking why. Pick a reason from the list:
  • Content / persona mismatch
  • Demographic mismatch
  • Not enough experience
  • At capacity
  • Timing
  • Other
A note is optional: unless you pick Other, in which case a short note is required. Whatever note you write is shared with the creator, so keep it constructive. A rejected creator leaves your Applicants list, but they’re free to re-apply later.

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Onboarding and removing creators

Once a creator signs their contract, they flip from Not Onboarded to Onboarded on the Approved tab and become fully active on your campaign. At that point you’ll also see their per-creator settings:
Auto-track and auto-pay are per-creator toggles, set independently of your campaign defaults. Pausing auto-pay for one creator removes them from the next settlement run. For the full picture of how views become payouts, see How tracking & payouts work.
To remove an approved or onboarded creator, use the row menu and provide a reason (50–500 characters, shared with the creator). They move to the Removed tab, where rejected applicants also collect.

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The stages at a glance

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FAQ

Approving creates the contract, but the creator isn’t fully on board until they sign it. Until they do, they stay “Not Onboarded” on the Approved tab. Once they sign, they flip to “Onboarded.”
No. A shortlisted creator is still waiting on your decision. No contract is created until you approve them.
They return to the normal application flow and their original expiry clock resumes. If the application is already old, it may expire during the next cleanup.
Yes. A rejected applicant can re-apply on their own at any time.
Reasons keep things fair and clear for creators. Rejecting requires picking a reason (with a note only if you choose “Other”); removing a creator requires a written reason of 50–500 characters. Any note you add is shared with the creator.
No. The first person on your team to open an applicant marks them as viewed for everyone, and the pulsing “unviewed” dot disappears, so the same person doesn’t get re-reviewed from scratch.

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Next steps

Reviewing submissions

Once creators are onboarded, review their content and approve it or request revisions.

Tracking & paying creators

Watch views come in and see how each creator’s earnings settle.

Creating a campaign

Set up the brief, platforms, and payout structure creators apply to.

Messaging & notifications

How you and creators stay in sync before and after they join.