Plenty of brands are already paying creators somewhere else: a DM deal, an agency roster, an ambassador on a monthly retainer. A tracker lets you keep the numbers for that work in one place. You name the handles, and NewWave shows you what they posted and how it did. A tracker is free, and it starts empty. There is no brief, no payout to configure, no contract, and no creator to invite: nothing about a tracker reaches a creator at all. It is a watchlist that reports.

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Creating a tracker

From the workspace sidebar, choose Trackers, then New tracker. Give it a name you will recognize later (the brand, the quarter, the agency) and optionally a start and end date. It is live immediately.
Dates set the reporting window, nothing more. A tracker with no dates shows everything NewWave holds for its handles; with dates, it shows what those handles published between them.

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Adding handles

Open the tracker and choose Add handle. Paste a handle or a full profile URL, and pick the platform.

TikTok and Instagram

Both are supported. A handle has to be a public profile NewWave can read.

Up to 10 handles

A tracker watches up to ten handles, on every plan. Remove one to make room for another.
NewWave looks the profile up as soon as you add it, so the first numbers appear within a moment rather than tomorrow. After that each handle refreshes about once a day.
One tracker per workspace on the free plan, and two on a paid plan. Archive one to start another.

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What you see

Each handle shows the account-level picture, with performance first and audience size as context: posts and views over the last 30 days, engagement rate, follower count and how it has moved, median views per post, and posting cadence. Below that, Posts lists everything the tracked handles published inside the window, newest first, with views, likes, comments, shares and engagement rate on each.
A tracker reports every post a watched handle published in the window. It does not try to guess which ones were for you, because a creator’s own posts and other brands’ work share the same account. If you need per-post attribution and payment tied to it, that is a campaign, not a tracker.
Nothing in a tracker settles, pays, or holds funds, and no figure shown is a payout. You are paying these creators however you already were. A tracker only measures.
A tracker is never listed in the creator marketplace and is never announced to creators. The handles you watch are not notified and cannot see it.

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Pausing and archiving

Pause a tracker to stop it without losing anything: the handles and their history stay, and you can switch it back on whenever you like. Archive it when you are done. Archiving stops the daily refresh for its handles, which frees up your free-plan slot for a new tracker. Any handle another part of your workspace still watches, such as an account tracked under a competitor, keeps refreshing on that basis.

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When to use a campaign instead

A tracker is for work you are running elsewhere. Reach for a full campaign when you want NewWave to do more than measure:

Pay through NewWave

Per-video payouts, tiers, CPM, retainers, and settlement against tracked views.

Contracts and onboarding

A signed agreement per creator, plus the onboarding steps that go with it.

Find new creators

Applications, the creator marketplace, and NewWave’s matching.

Review before it posts

Submissions, revisions, and approval before anything goes live.