Do this once, in TikTok. Skip any step you’ve already done. TikTok renames its menus often, so the steps link to TikTok’s own guides.

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What you need at the end

  • A TikTok Ads Manager ad account with a payment method
  • Your brand’s TikTok account, linked to that ad account

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Steps

1

Create a TikTok Ads Manager account

Sign up at ads.tiktok.com with your business email. TikTok creates an ad account and, if you choose, a Business Center to hold it.
2

Add a payment method

In Ads Manager, open Payment (under your account menu) and add a card or another option. Without one, ads can’t be created.
3

Link your brand's TikTok account to the ad account

Ads you run as your brand post from your brand’s TikTok account, so it has to be linked to the ad account. In Business Center → Accounts → TikTok accounts, click Add TikTok account → Link an existing TikTok account, choose Deliver ads, and approve the QR code in the TikTok app. Then open the account, go to Linked accounts → Link accounts → Advertiser accounts, and pick your ad account.Turn on Existing posts and Publish and manage new videos for the account; TikTok needs both to run creator videos.TikTok’s guides: Link a TikTok account to ad accounts in Business Center · Link TikTok accounts in Ads Manager
Running a creator’s own TikTok post (a Spark ad) needs nothing from you here. The creator gives permission when they connect TikTok to NewWave.

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Next steps

Connect your ad account

Link it to NewWave from the Ads page.

Set it up with your AI assistant

Let an assistant walk you through these screens.