You need at least one connected ad account.

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Choose how your campaign’s ads run

In your campaign, open Settings and scroll to Ads:
The Ads section of campaign settings, with As your brand and As the creator
  • As your brand runs NewWave’s copy of the video from your Page and Instagram, or your TikTok account. Creators don’t need to do anything.
  • As the creator runs with the creator’s name on it. On Instagram the creator approves your brand once; on TikTok it runs their own post.
Creators see a line under the brief saying how you may run their video. You can change the setting at any time; creators still in the campaign are told. It’s a default: you choose again for each video when you run it.

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Create the ad

1

Open a posted video

In the campaign, open Tickets → Published and click a video. Click Actions, then Run as ad.
A published video's Actions menu with Run as ad at the top
2

Pick the platform and how it runs

Choose Meta or TikTok, then one way:
  • Boost @creator’s Instagram post or Spark @creator’s TikTok post: runs the creator’s post itself.
  • Partnership ad with @creator: runs NewWave’s copy from the creator’s Instagram, marked Paid partnership. Offered when the creator’s post can’t be boosted.
  • Run it from your Page or Run it from your TikTok account: runs as your brand.
Each way has a status. Ready or Creator approved means it can run. Anything else says what’s missing, with a button to fix it where NewWave can. Click Next.
Run as ad, step 1: Meta selected, the creator's Instagram post approved, and Run it from your Page ready
3

Set the budget, audience, and link

  • Budget is the total for the whole run, over 7, 14, or 30 days, or Dates you pick (up to 365 days). The pace per day shows under it.
  • Who sees it lists the countries, regions, or cities to show the ad in. Your first ad starts with the ad account’s country. Click Add a place for more.
  • Link is where the ad’s button sends people. It starts as your workspace website.
  • Add a caption is optional on Meta. TikTok needs one.
With more than one ad account on the platform, click change next to the account name to pick another. The preview on the left shows the ad as people will see it. NewWave remembers your last budget, length, places, and link for the next ad.
Run as ad, step 2: a phone preview of the ad beside budget, Who sees it, and Link
4

Create

Click Create. Uploading a video can take a few minutes. The ad is created paused.
Ad created, Paused: nothing spends until you start it

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Start, pause, and track

The Ads page lists every ad in the workspace, across all campaigns, with total Spend, Impressions, Clicks, CPM, and Running now. Filter by All, Running, Paused, or Needs attention. A video’s own ads also show on the video.
  • Start sends the ad to Meta or TikTok. The platform reviews it first, so it shows In review before it delivers.
  • Pause stops spending. You can start it again later.
  • Edit anything else, such as bids, audiences, or placements, in Meta or TikTok Ads Manager. The ad is an ordinary ad in your account.

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Next steps

Creator approval on Instagram

Run an ad with the creator’s name on it.

Troubleshooting

What each message means and how to fix it.