The review flow
Open the Review queue
Inside a campaign, go to the content review section. The header reads Review queue with a quick count of how many submissions are waiting (and how many revisions are open). Status tabs run across the top — Waiting, Revisions, Approved, Published, and Inactive — and each shows a live count. New submissions land in Waiting, whose count is styled to stand out so you always know how much needs your attention.
Filter and sort the list
Use the toolbar to narrow what you see. Filter by Creator (the creators on this campaign), by Platform (TikTok, Instagram, Facebook, YouTube), and with quick Warm-up and Payable filters. Sort by submitted date, published date, total views, likes, comments, or engagement rate. A view toggle switches between a one-per-row list, a two-per-row compact layout, and a gallery grid of vertical (9:16) cards.
Spot what needs your eyes
Submissions you haven’t commented on yet are marked as unviewed — an amber dot or a left-edge accent. Cards and rows also flag special cases: a Warm-up flame icon, a Discovered badge for auto-tracked posts, an attached-script icon, and a version marker (v2, v3…) for resubmissions. Published cards show per-platform view counts and a breakout multiplier (for example, 2.5x) when a video is outperforming the campaign median.
Open a submission to review it
Click a card or the Review button to open the submission detail. The left side plays the creator’s draft — an autoplaying, muted video with a scrubber, mute toggle, and a playback-speed button that cycles 1x / 1.5x / 2x; slideshows play as an image carousel. The right side shows the creator, the submission’s status badge, any attached reference video or script, and the comments thread. If multiple versions exist, a version strip lets you flip between revisions to compare them and read older notes.
Leave comments and timestamped feedback
While watching, type in the comment box and press Send. By default a comment is pinned to the current video timestamp — there’s an Include timestamp checkbox you can uncheck. Timestamped comments appear with a clock chip; clicking it jumps the video to that moment. You can reply to a comment and delete your own. If NewWave AI has left automated feedback, it’s clearly labeled and you can mark it Helpful or Not helpful — the final decision is always yours.
Approve or request a revision
At the bottom of a waiting submission are two buttons: Approve (green) and Request Revision. Each asks for confirmation. Approving tells the creator they can go publish; requesting a revision sends it back for changes. If you’ve typed feedback but not sent it, NewWave prompts you to Save and continue, Discard and continue, or Cancel so your notes aren’t lost.
Watch for the published links
An approved submission moves to the Approved tab and shows “Approved · ready to publish,” listing which target platforms NewWave is still waiting on. NewWave auto-detects the creator’s post; as each platform goes live it appears with a View post link. A preview strip of the creator’s recent posts helps you sanity-check their account, and you can manually link a specific post to the submission if needed.
Track published content
Once every required platform is linked, the submission moves to the Published tab. The detail view then shows per-platform breakdowns (views, plus likes and comments where the platform tracks them), View post links, a views-over-time chart with payout milestones, and — once earnings settle — the final payout for that video.
The review queue at a glance
The queue is your campaign’s content pipeline, split into tabs by stage. Each tab shows a live count of how many submissions sit at that stage.Status-tab counts always reflect the full per-stage totals. When you apply a filter, the list below narrows but the tab counts stay the same — so the counts won’t drop just because you’ve filtered the view.
Inside a submission
Opening a submission gives you everything needed to make a call in one place.- The draft player
- Comments & feedback
- Versions
On the left, the creator’s draft plays automatically and muted. Use the scrubber to jump around, the mute toggle to listen, and the speed button to cycle 1x / 1.5x / 2x so you can review faster. Slideshow submissions appear as an image carousel instead.
Giving good feedback
Timestamped comments are the fastest way to be precise — pin a note to the exact moment you mean, and the creator can jump straight there.Automated feedback from NewWave AI (Beta) is labeled as such and is a suggestion only. You can mark it helpful or not — but the approve/revise decision is always yours.
Approving vs. requesting a revision
Every review resolves to exactly one of two outcomes — there’s no third option.- Approve notifies the creator that they can go publish. The submission then waits in the Approved stage until NewWave detects the live post.
- Request Revision notifies the creator to make changes and resubmit. Feedback here is optional — you can request a revision with no written note, and the creator simply sees that changes were requested.
After approval: published links
Approving doesn’t make content go live — the creator still has to post it. While NewWave waits, the Approved panel lists which target platforms are still pending and shows any already-linked posts with View post links. A preview strip of the creator’s recent posts on each pending platform helps you confirm you’re tracking the right account, and you can manually link a specific post to the submission if auto-detection needs a hand. For how those published views then turn into earnings — payout groups, accruing vs. settled, the view-accumulation window, and how Facebook folds into Instagram — see How tracking & payouts work.Submission statuses
| Status | What it means |
|---|---|
| Waiting / Under Review | The creator submitted a draft. This is the only stage where you can approve, request a revision, and add review comments. |
| Revisions / Revision Requested | You sent the submission back for changes. It shows “The ask” plus any detailed notes, and waits for the creator to re-upload a new version. |
| Approved | You approved the draft. The creator can now post it; NewWave is waiting to detect and link the published post on each targeted platform. |
| Published | The content is live and linked on its required platform(s). Views and engagement are tracked, and earnings begin to accrue toward settlement. |
| Inactive | A submission you marked inactive — it won’t be paid out, though its metrics keep ticking in the background. It can be restored to its prior stage. |
| Processing / Failed | A just-uploaded video is still transcoding (“Processing”) or failed to process (“Processing failed”); you can’t fully review it until it finishes. Slideshows have no processing step. |
| Discovered | A post NewWave found and attached automatically, rather than one the creator manually submitted — flagged with a Discovered badge. |
The Inactive tab only appears when there’s at least one inactive submission, so you may not always see it.
A few rules worth knowing
- Facebook is views-only during a campaign — it shows view counts but not likes or comments in the per-platform breakdown. Those land at the end. See how tracking & payouts work.
- Marking a submission inactive stops it being paid out, but its metrics keep tracking — and you can restore it later.
- Warm-up submissions are paid at a fixed flat rate rather than by views, and are flagged with a flame icon.
- Once a video’s earnings have settled, its published links can no longer be unlinked from the brand side, and its pay setting is locked.
FAQ
My draft says 'Processing' — is it broken?
My draft says 'Processing' — is it broken?
No. The video is still transcoding. Wait a few seconds and it’ll be playable. Slideshows skip this step entirely.
I approved a submission, so why isn't it live?
I approved a submission, so why isn't it live?
Approving doesn’t publish anything — the creator still has to post it. The submission sits in Approved until NewWave detects the published post on each required platform, then moves to Published.
Why didn't the tab counts drop when I filtered the list?
Why didn't the tab counts drop when I filtered the list?
Tab counts always show the true per-stage totals. Filters narrow the list you see below them, not the counts themselves.
Where did the Inactive tab go?
Where did the Inactive tab go?
The Inactive tab only appears when there’s at least one inactive submission. If none exist, it stays hidden.
Do I have to write notes when requesting a revision?
Do I have to write notes when requesting a revision?
No — revision feedback is optional. You can request a revision with no written note, and the creator just sees that changes were requested. When you do write notes, your first note is shown to them large as “The ask.”
Can I trust the NewWave AI comments?
Can I trust the NewWave AI comments?
They’re labeled NewWave AI (Beta) and are suggestions only. You can mark them helpful or not helpful, but you always make the final call.
Can I undo a manually linked post?
Can I undo a manually linked post?
You can link a creator’s post to a submission yourself, but once that video’s earnings settle it can no longer be unlinked from the brand side — only an admin can unlink it after that point.
Related
How creators submit content
The other side of review — how creators upload drafts, read your notes, and resubmit.
Tracking & paying creators
The payouts table, per-platform views, and settlement from the brand side.
How tracking & payouts work
How published views turn into money — payout groups, accrual, and settlement.
Finding & approving creators
Approve the creators whose submissions land in your queue.