The tracking-and-paying loop
Open a campaign and go to Analytics
Inside a campaign, the Analytics tab gives you a performance overview: headline numbers (total views, engagement rate, spend and CPM, likes and comments), a performance trend chart, a “Where the views come from” per-platform breakdown, your top content, outliers, and the review queue. You can change the date range, refresh the data, and build custom dashboard boards out of tiles. Analytics is labeled Beta.
Switch to the Payments tab
The Payments tab opens with two status pills at the top: a green paid out total and an amber pending total. These track closely with the totals at the bottom of the payouts table below — paid-out amounts match exactly, while pending estimates can differ slightly from the row-by-row sum (see the FAQ).
Scan the three summary cards
Upcoming payouts shows your next settlement amount and date, plus a schedule of future windows (what’s ready to pay vs. still accumulating). Cost efficiency shows your cost per 1,000 views, cost per video, number of published videos, and a CPM-over-time trend. Where it goes shows your top creators by share of spend.
Read the per-video payouts table
Each row is one published video: its settle date (with a relative “in X days” / “X ago” hint), the creator and video, per-platform view counts (one column per platform your campaign runs on), a status, the payout amount, and a payout on/off indicator. The platform driving the payout is bolded; the others are muted.
Interpret each row's status and amount
Accumulating rows (blue clock) show a projected amount with a leading
~ — it can still change as views grow. Paid rows (green check) show the final, settled amount. No payout rows (gray) show a dash and a short reason.Filter, sort, search, and export
Use the toolbar to search, filter (for example by creator or platform), and sort by settle date, creator, amount, or total views. Click Export CSV to download the payouts for accounting. The footer totals and the “Showing X–Y of Z” count always reflect the full filtered set across every page — not just what’s currently on screen.
Open the settlement forecast
Click View forecast for a timeline of upcoming settlement windows. The next window shows a firm amount; later windows are estimates (marked with
~) based on current view accumulation and may change until they settle.The Analytics tab
Analytics is your campaign’s performance dashboard. At a glance you get the headline numbers — total views, engagement rate, spend and CPM, likes, and comments — followed by a trend chart and a “Where the views come from” breakdown by platform. Below that you’ll find your top-performing content, outliers worth a look, script and reference leaderboards, and the review queue so nothing waiting on you slips through.The Analytics tab is labeled Beta — expect it to keep improving.
Frequently asked questions
Why does a creator's payout track only one platform?
Why does a creator's payout track only one platform?
Payout is based on the best-performing group’s views, not the total across platforms. A video with 30k TikTok and 20k Instagram views pays on 30k, not 50k. See How tracking & payouts work for the full breakdown.
Why are Facebook and Instagram views combined?
Why are Facebook and Instagram views combined?
Facebook is treated as the same content cross-posted on top of Instagram, so its views fold into the Instagram group (“FB + IG”). TikTok and YouTube each stay separate.
Why does Facebook show no likes or comments mid-campaign?
Why does Facebook show no likes or comments mid-campaign?
Facebook is views-only while the campaign is running — it reports view counts but not reliable likes/comments. Full engagement is captured at payout-freeze time, so the platform breakdown shows “Views only” for it until then. Your Facebook views still count fully toward payout the whole time.
Why does an amount have a '~' and keep changing?
Why does an amount have a '~' and keep changing?
That row is still accumulating views, so the amount is a projection. It only becomes final when the window closes and the video settles.
Why is a video missing from the payouts table?
Why is a video missing from the payouts table?
Only published videos appear. A row shows up once the video is live and its settle clock has started — submissions still in review won’t be there yet.
Next steps
Payments & settlement
The payouts table, settlement forecast, and how creators get paid automatically.
How tracking & payouts work
The exact rules behind views, payout groups, accruing vs. settled, and the 14-day window.
Reviewing submissions
Approve content and confirm published links so tracking can start.
Billing & funding your workspace
Deposits, balances, transfers, withdrawals, and invoices in detail.

