Setting up a retainer
In Campaign Settings, open the Retainer card and turn it on. You’ll set:Target
How many videos per period (for example, 10).
Per
Week or month — the window the target resets on.
Starts
The date and time the first period begins, shown in your timezone.
If short
What happens when a period ends below the target (see below).
How a creator gets paid
They post as usual
As each video is approved and goes live, its pay is held. The creator sees a clear “held, pending” state on their earnings, so there’s no surprise about when they’ll be paid.
If a creator falls short
You choose, per campaign, what happens when a period ends below the target:| Option | What happens |
|---|---|
| Pay what they did | Release the videos they delivered, no penalty. |
| Roll over | Carry their progress into the next period so they can catch up. |
| Forfeit | Keep the pay held until you decide. |
Example
Target 10 videos per week, with Roll over set:- Week 1 — the creator posts 10. Their pay releases and settles on your schedule.
- Week 2 — they post 6. Those 6 roll into week 3.
- Week 3 — they post 4 more (6 + 4 = 10), and all of it releases.
A retainer never changes how much a creator earns, only when it pays out. The amount still comes from your campaign’s payout structure.
FAQ
Does this cost extra?
Does this cost extra?
No. Pay is your campaign’s existing per-video rate. The retainer only gates when it releases.
When exactly do creators get paid?
When exactly do creators get paid?
Once they hit the target, on your campaign’s payout schedule, not instantly.
Is it per campaign?
Is it per campaign?
Yes. Each campaign sets its own target, period, and “if short” rule.
Can I change or remove a retainer?
Can I change or remove a retainer?
Reach out to your NewWave contact to adjust a retainer on a live campaign.