I'm a brand
Run a campaign: write a brief, fund a budget, approve creators, review their content, and pay automatically based on views.
I'm a creator
Find campaigns, make videos, post them, and get paid for your views — withdraw to your bank or debit card.
How NewWave works
Every campaign follows the same loop, whichever side you’re on:1
A brand creates a campaign
Inside a workspace, a brand writes a brief, picks the platforms to post on (TikTok, Instagram, Facebook, YouTube), sets a payout structure (how creators get paid), and funds a budget. The campaign goes live in the marketplace.
2
Creators join
Creators discover the campaign in the marketplace and apply. The brand approves, and the creator e-signs a contract to enter the campaign.
3
Creators submit content; brands review
The creator uploads a video (or a slideshow), and the brand approves it or requests a revision. See submitting content and reviewing submissions.
4
Creators post and link their videos
Once approved, the creator posts to the agreed platforms and adds the published links. NewWave starts tracking views automatically.
5
Earnings accrue, then settle
Each video earns for a fixed view-accumulation window (14 days by default). Earnings show as a live estimate while the window is open, then settle into a real, withdrawable balance. See how tracking & payouts work.
6
Creators get paid
Settled funds land in the creator’s balance and are withdrawn through Stripe — to a bank account (Standard) or a debit card (Instant). See earnings & getting paid.
The two sides of NewWave
For brands
Workspaces & teams, funding, campaign setup, finding creators, content review, and performance tracking.
For creators
Sign-up & payout setup, finding campaigns, submitting content, and earnings & withdrawals.
A few things that make NewWave different
Paid for views, automatically
NewWave reads each posted video’s public view count over time — creators never self-report numbers. Most campaigns pay on views.
Four platforms, one payout
A video can be posted to TikTok, Instagram, Facebook, and YouTube. Payout is based on your single best-performing platform group — Facebook’s views fold into the Instagram group, then NewWave pays on the strongest group, not the sum of all of them. See the worked example.
Estimates you can trust
While a video is still counting views, its earnings are clearly marked as an estimate (
~). When its window closes, the number locks in.Tamper-proof contracts
Creators e-sign a contract before joining a campaign, and it can’t be changed afterward.
New to the terminology? Start with Core concepts & glossary — it defines every term used across these docs in one place.
Where to go next
Core concepts
The vocabulary of NewWave, defined once.
How tracking & payouts work
The exact rules behind views, accrual, and pay.
Messaging & notifications
How brands and creators stay in sync.