I'm a brand
Run a campaign: write a brief, fund a budget, invite or approve creators, review their content, and pay automatically based on views.
I'm a creator
Find campaigns, make videos, post them, and get paid for your views — withdraw to your bank or debit card.
How NewWave works
Every campaign follows the same loop, whichever side you’re on:A brand creates a campaign
Inside a workspace, a brand writes a brief, picks the platforms to post on (TikTok, Instagram, Facebook, YouTube), sets a payout structure (how creators get paid), and funds a budget. The campaign goes live in the marketplace.
Creators join
Creators discover the campaign in the marketplace and apply, or a brand invites them directly. The brand approves, and the creator e-signs a contract to enter the campaign.
Creators submit content; brands review
The creator uploads a video (or a slideshow), and the brand approves it or requests a revision. See submitting content and reviewing submissions.
Creators post and link their videos
Once approved, the creator posts to the agreed platforms and adds the published links. NewWave starts tracking views automatically.
Earnings accrue, then settle
Each video earns for a fixed view-accumulation window (14 days by default). Earnings show as a live estimate while the window is open, then settle into a real, withdrawable balance. See how tracking & payouts work.
Creators get paid
Settled funds land in the creator’s balance and are withdrawn through Stripe — to a bank account (Standard) or a debit card (Instant). See earnings & getting paid.
The two sides of NewWave
For brands
Workspaces & teams, funding, campaign setup, finding creators, content review, and performance tracking.
For creators
Sign-up & payout setup, finding campaigns, submitting content, and earnings & withdrawals.
A few things that make NewWave different
Paid for views, automatically
NewWave reads each posted video’s public view count over time — creators never self-report numbers. Most campaigns pay on views.
Four platforms, one payout
A video can be posted to TikTok, Instagram, Facebook, and YouTube. Payout is based on your single best-performing platform group — not the sum of all of them.
Estimates you can trust
While a video is still counting views, its earnings are clearly marked as an estimate (
~). When its window closes, the number locks in.Tamper-proof contracts
Creators e-sign a contract before joining a campaign, and it can’t be changed afterward.
New to the terminology? Start with Core concepts & glossary — it defines every term used across these docs in one place.
Where to go next
Core concepts
The vocabulary of NewWave, defined once.
How tracking & payouts work
The exact rules behind views, accrual, and pay.
Messaging & notifications
How brands and creators stay in sync.