After the brand approves your submission, post your content to the campaign’s required platforms, connect the right account handle, and link each published post. Once every required platform is linked, your submission becomes Published and tracking begins.

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Posting and linking your published content

After approval, the Next Steps panel tells you to post your approved content to your connected account(s) for the campaign’s required platforms. NewWave tracks four platforms in total — TikTok, Instagram, Facebook, and YouTube — and your campaign specifies which ones you need to post to. There are a few ways your post gets linked, depending on how the brand set up the campaign:
  • Link from your synced library (the usual way). For each required platform, pick your published post from your synced platform library — NewWave pulls in your recent posts so you just choose the right one, no copying and pasting. Once a platform is linked, it shows a View Post link instead of a picker.
  • Paste a URL (when the brand turns it on). Some campaigns also let you paste each published post’s URL into a per-platform input. This option is off by default, so you won’t always see it.
  • Automatic detection (when the brand turns it on). On some campaigns you don’t link anything at all — NewWave checks for your published post automatically, on a recurring basis, and starts tracking it for you.
When every required platform is linked — picked, pasted, or detected — your submission automatically becomes Published and tracking begins.
A platform can only be linked once, and only after the submission is approved. The post is tied to your connected creator handle, so it has to come from the right account.
Facebook is accepted as an optional add-on when Instagram is a required platform — its views fold into the Instagram payout group. An optional Facebook post never blocks publishing, so you’ll still reach Published as soon as the required platforms are linked. For how groups and views turn into money, see how tracking & payouts work.

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Connecting your accounts for the campaign

Tracking is tied to the handle you connect, so it has to be exactly right. Open Connected accounts from the campaign workspace banner to add or fix the handle for each platform the campaign requires. The universal rule: enter just the handle, not the @ sign and not the full link. The field already shows the @, so you only type the name after it — no spaces. The two easy ways to get it right:

Easiest: copy & paste your profile link

Open your profile on the platform, copy its link, and paste it into the field. NewWave pulls out the handle for you automatically. This works for every platform — and it’s the most reliable way for Facebook.
Each platform’s handle has its own format. Here’s exactly what to enter for each.

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TikTok

Your username — the part after the @ in tiktok.com/@yourname.
  • Enter: yourname
  • Letters, numbers, periods, and underscores; up to 24 characters.

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Instagram

Your username — the part after the slash in instagram.com/yourname.
  • Enter: yourname
  • Letters, numbers, periods, and underscores; up to 30 characters.

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Facebook

Facebook has two cases, depending on whether your account has a username (a name in the link) or only a numeric profile ID.
If your link looks like facebook.com/your.page, enter the name after the slash.
  • Enter: your.page
  • Letters, numbers, periods, dashes, and underscores; up to 50 characters.
Finding your Facebook link: open your profile, tap the ••• (or Share) menu, and choose Copy link. Pasting that link works whether it has a username or a numeric ID.

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YouTube

Your channel @handle — the part after the @ in youtube.com/@yourhandle.
  • Enter: yourhandle
  • Letters, numbers, periods, dashes, and underscores; up to 30 characters.
Classic youtube.com/channel/UC… links aren’t supported — use your channel’s @handle instead. You’ll find it on your channel page or in your channel URL as youtube.com/@yourhandle.

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Confirm it’s the right account

After you add or change a handle, NewWave shows a live preview of each profile. Check that it’s really your account before saving — a wrong handle means your posts won’t be tracked or paid.

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Common questions

No — one post per platform. Once a platform is linked, it shows a View Post link instead of a picker.
Publishing only completes when every required platform has a link. A missing required platform will hold it back; an optional Facebook post will not.

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Next steps

Earnings & getting paid

Once you’re published, see how earnings accrue, settle, and reach your withdrawable balance.

How tracking & payouts work

The exact rules behind views, payout groups, the tracking window, and your final pay.

Create & submit content

Start a new submission and run the loop again for your next piece of content.

Messaging & notifications

Stay in sync with brands on feedback, approvals, and revisions.