After the brand approves your submission, post your content to the campaign’s required platforms, connect the right account handle, and link each published post. Once every required platform is linked, your submission becomes Published and tracking begins. Some campaigns also list optional platforms. You can connect an account and post there too: the post is tracked and its views count toward your payout, but skipping an optional platform never holds your submission back.

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Posting and linking your published content

After approval, the Next Steps panel tells you to post your approved content to your connected account(s) for the campaign’s required platforms. NewWave tracks four platforms in total: TikTok, Instagram, Facebook, and YouTube, and your campaign specifies which ones you need to post to. There are a few ways your post gets linked:
  • Automatic matching (the usual way). After you post, NewWave reads your connected account, finds the post that matches your approved video, and links it to your submission for you. Once a platform is linked, it shows a View Post link instead of a picker.
  • Link it yourself. For each platform still missing, you can pick your published post from your synced platform library and press Link, no copying and pasting. You need this for an upload that was flagged as a screen recording (see below).
  • Paste a URL (when the brand turns it on). Some campaigns also let you paste each published post’s URL into a per-platform input. This option is off by default, so you won’t always see it.
  • Auto-tracked campaigns (when the brand turns it on). On some campaigns you don’t submit or link anything at all: NewWave scans your connected accounts for new posts, and the brand chooses which ones to track and pay.
NewWave checks TikTok, Instagram and YouTube accounts every 2 hours and Facebook accounts every 4 hours, so a new post is usually linked within a few hours of going live. Facebook often takes longer. If a post has been live for more than 12 hours and still isn’t linked, message NewWave Support. When every required platform is linked, whether matched, picked, or pasted, your submission automatically becomes Published and tracking begins.
Screen recordings are linked by hand. If your upload looks like a screen recording of your video, your submission shows an automatic note starting About this upload. It isn’t a note from the brand, and nothing is wrong with your content, but NewWave can’t match a screen recording to your post automatically. Once the post is live, open the submission, pick the post and press Link, on the website or in the app.
A platform can only be linked once, and only after the submission is approved. The post is tied to your connected creator handle, so it has to come from the right account.
Facebook is accepted as an optional add-on when Instagram is a required platform: its views fold into the Instagram payout group. An optional Facebook post never blocks publishing, so you’ll still reach Published as soon as the required platforms are linked. For how groups and views turn into money, see how tracking & payouts work.

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Connecting your accounts for the campaign

Connecting an account to NewWave and adding it to a campaign are two separate steps. A campaign only tracks the accounts saved on its Add your accounts setup step, so an account you connected earlier still needs to be saved for each new campaign you join. Posts from an account the campaign doesn’t track can’t be matched or paid.
1

Check the accounts shown

If you already connected exactly one account on a platform the campaign requires, the step opens with that account filled in. Make sure it’s the account you’ll post from.
2

Pick any that are missing

If you connected more than one account on a platform, choose Use account on the one you’ll post from, or open Change account to pick another. If you haven’t connected one yet, choose Connect for that platform.
3

Press Save and continue

The button at the bottom of the step saves your accounts and takes you to the next step. If a required platform is still missing, the step tells you which one. Nothing is tracked until you save.
In the app, the step lists the accounts the campaign will track. Tap Add account to add a platform, then tap Save and continue.
Connected a while ago and the step still says an account is missing? The account is connected to NewWave but not yet saved for this campaign. Choose Use account on it, then press Save and continue.
Existing campaign accounts stay selected. To replace a choice, open Change account and choose an existing connection or connect a different account. Other connections stay in that menu instead of appearing as extra cards. If the account is missing, choose Connect for that platform and finish its authorization screen. Facebook asks you to select a Page; YouTube asks you to sign in with the Google account that owns the channel. After authorization, NewWave refreshes the connection. Use the returned account, or choose it from Change account when replacing an existing campaign account. Only connection options available to your login are offered. The setup step uses compact NewWave account cards, without embedded social profiles. A connected Facebook Page is displayed by name and selected using its Page ID. Instagram’s Review sharing opens a separate decision about sharing insights with this brand; choosing an account does not turn sharing on. The default view has no handle inputs. If authorization is unavailable or you use a personal Instagram account, choose Having trouble connecting? to open one compact input. Paste a handle or profile link and choose Use. This supplies an account for campaign tracking without connecting it for publishing or insights. Existing campaign accounts remain visible on a native card. A manual lookup can show the public name, picture and follower count when available, but does not prove ownership. After setup, open Connected accounts from the campaign workspace banner to update campaign handles. For manual entry, use the handle without the @ sign or spaces. For Facebook, paste the profile link. You can also paste supported profile links for the other platforms and NewWave extracts the handle:

Easiest: copy & paste your profile link

Open your profile on the platform, copy its link, and paste it into the field. NewWave pulls out the handle for you automatically. This works for every platform, and it’s the most reliable way for Facebook.
Each platform’s handle has its own format. Here’s exactly what to enter for each.

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TikTok

Your username: the part after the @ in tiktok.com/@yourname.
  • Enter: yourname
  • Letters, numbers, periods, and underscores; up to 24 characters.

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Instagram

Your username: the part after the slash in instagram.com/yourname.
  • Enter: yourname
  • Letters, numbers, periods, and underscores; up to 30 characters.

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Connect your Instagram account

Typing the handle tells NewWave which account to track. Connecting it proves the account is yours, and sharing it lets the brand see the insights on the posts you submit to this campaign: reach, saves and watch time that nobody can read from the outside. Never your other posts, and never an individual follower.
  • Where: in Connected accounts, choose Connect Instagram under Instagram. Instagram opens in a popup and asks you to approve access. The handle Instagram confirms shows a Verified badge.
  • Then confirm what you share: back in NewWave, a dialog names the brand and spells out exactly what it will see. Share with the brand turns sharing on. Not now keeps the account linked and shares nothing; you can share it later from the same place.
  • When you open the workspace: if the campaign tracks an Instagram handle you haven’t connected, or one you connected without sharing with this brand, NewWave asks you once per visit. Not now skips it for the session; Don’t ask again stops it for that campaign.
  • Which accounts: Instagram only completes this for professional accounts (creator or business). On a personal account, keep the typed handle: tracking and payouts work exactly the same.
  • Keeping it current: each linked account has its own Refresh to pull the latest insights now. If Instagram has expired the access, Reconnect asks you to sign in again as that same account; signing in as a different one links nothing.
  • Undo: unlink from the same dialog at any time. Insights stop syncing and your typed handle stays as it was.

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Facebook

Facebook has two cases, depending on whether your account has a username (a name in the link) or only a numeric profile ID.
If your link looks like facebook.com/your.page, enter the name after the slash.
  • Enter: your.page
  • Letters, numbers, periods, dashes, and underscores; up to 50 characters.
Finding your Facebook link: open your profile, tap the ••• (or Share) menu, and choose Copy link. Pasting that link works whether it has a username or a numeric ID.

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YouTube

Your channel @handle: the part after the @ in youtube.com/@yourhandle.
  • Enter: yourhandle
  • Letters, numbers, periods, dashes, and underscores; up to 30 characters.
Classic youtube.com/channel/UC… links aren’t supported: use your channel’s @handle instead. You’ll find it on your channel page or in your channel URL as youtube.com/@yourhandle.

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Confirm it’s the right account

During setup, check the name on the NewWave card and select the account before saving. An account entered through the fallback is labelled Campaign account · Not connected until it matches an authorized account. A missing or unavailable preview does not mean an account was authorized. The Connected accounts editor outside setup still uses the following previews when you add or change a handle:
A card instead of a preview doesn’t mean it didn’t work. Facebook’s page plugin only renders Pages and YouTube offers no profile embed at all, so for those two NewWave shows you the account as it sees it: the name and picture the platform returned when it confirmed your handle. If that’s you, it’s the right account. Tracking is completely unaffected: numeric Facebook profiles are tracked exactly like Pages.
The picture takes a little while to appear on a brand-new connection: NewWave saves its own copy the first time it reads your profile, so until then you’ll see your initials. The name and follower count show up straight away.

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Common questions

Yes. Facebook’s page plugin can only render Pages, so a personal profile (profile.php?id=…) gets a card showing your picture, name and follower count instead of an embedded preview. YouTube behaves the same way. It’s a display limit on Facebook’s side, not a problem with your handle: those accounts are tracked exactly like any other. If the name on the card is yours, it’s the right account.
That’s expected on a fresh connection. NewWave saves its own copy of your profile picture the first time it reads your account, and shows your initials until then. Nothing is wrong and nothing is missing: the name and follower count next to it come straight from the platform.
NewWave checks every handle against Facebook before saving it, so an entry that doesn’t resolve to a real account is refused rather than saved and silently left untracked. The usual cause is typing the display name instead of the name in the link: My Cool Page rather than mycoolpage. Copy your profile link and paste the whole thing; NewWave pulls out the right value whether your link uses a username, profile.php?id=…, or the /people/Name/123/ form.
No: one post per platform. Once a platform is linked, it shows a View Post link instead of a picker.
Publishing only completes when every required platform has a link. A missing required platform will hold it back; an optional Facebook post will not.

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Next steps

Earnings & getting paid

Once you’re published, see how earnings accrue, settle, and reach your withdrawable balance.

How tracking & payouts work

The exact rules behind views, payout groups, the tracking window, and your final pay.

Create & submit content

Start a new submission and run the loop again for your next piece of content.

Messaging & notifications

Stay in sync with brands on feedback, approvals, and revisions.