These are two different money flows. Your subscription fee does not fund creator payouts, and the money in your wallet does not pay your subscription. Think of the subscription as your seat at the table and the wallet as the budget you spend on creators.
The two ways you pay
Subscription
A subscription that unlocks the workspace and sets your limits for team seats, active campaigns, approved creators, and videos tracked.
Workspace wallet
Prepaid funds you Add Funds to. The money sits in escrow, transfers to creators as their videos settle, and any unused balance can be withdrawn back to you.
From subscribing to paying creators
Subscribe first
Brand workspaces are gated by a subscription. Without an active or trial subscription, the rest of the workspace stays locked. Your subscription sets your limits for team seats, active campaigns, approved creators, and videos tracked. Subscribing opens a secure checkout; on success you return to the app and the subscription activates.
Billing gets set up automatically
Subscribing also sets up your workspace’s billing account behind the scenes. This matters because a workspace must have billing set up before it can add any funds — if you try to deposit too early, you’ll see “Workspace must have billing set up first.” Subscribing clears that requirement.
Open the Payments page
From the brand sidebar, Payments is your wallet’s home. At the top you’ll find four balance cards and a header with Withdraw and Add Funds buttons, plus tabs for Forecast, Transfers, Deposits, Withdrawals, and Invoices.
Add funds to the wallet
Click Add Funds, enter an amount, and pick a payment method: Card or Bank Transfer. Any applicable processing fee is shown as a live breakdown before you confirm. Click Continue to Payment to finish in checkout. When you return, the deposit shows up in your history.
Funds sit in escrow
Once a payment succeeds, the deposit moves to an Escrowed state and counts toward your Available balance. It stays there until it’s transferred out to creators or withdrawn back to you.
Funds transfer to creators as campaigns settle
As each creator’s video finishes its view-accumulation window and settles, the owed payout is transferred from your escrowed balance to the creator. These appear in the Transfers tab, lower your balance, and grow your Total Paid Out. For the full mechanics of how views become a payout, see how tracking & payouts work.
Reading the Payments page
The four balance cards at the top tell you, at a glance, where your money stands.| Card | What it means |
|---|---|
| Available | Funds free to be spent on creator payouts — what you’ve deposited, minus what’s been paid out, owed, or withdrawn. |
| Owed to Creators | What the workspace currently owes for in-flight campaigns: pending settlements plus an estimate for views still accumulating. |
| Upcoming Need | A forward-looking estimate of how much to deposit to cover settlements coming due soon. Turns amber when it’s above zero. |
| Total Paid Out | The total already released to creators. |
- Forecast — a Pacing view comparing what you’ve actually paid out against what’s projected at freeze, plus a per-campaign breakdown of what’s owed now and what settles soon. You can switch between weekly and monthly grouping, and hover a bar to see the split between already-accrued earnings and expected view growth.
- Transfers — every payout sent from your balance to a creator. Click a row to open that video’s ticket detail.
- Deposits — every top-up you’ve made, with its status.
- Withdrawals — every refund of unused funds back to your payment method.
- Invoices — a monthly statement per month, with total deposits, total payouts, and the net amount.
Adding funds
The Add Funds dialog shows your current balance and pending payouts up top, then an amount field and your choice of payment method. As you type, a live fee breakdown shows the Deposit, any Processing fee, and the Total charge so there are no surprises.Funding lives at the workspace level — there’s no separate per-campaign budget to top up. One wallet covers all your campaigns. The Payments view inside a campaign shows that campaign’s spend and forecast, but you add money from Workspace Billing.
Withdrawing unused funds
If you’ve got more in the wallet than you need, you can pull it back. Click Withdraw, enter an amount, optionally add a reason, and submit. The dialog shows your Available balance and Owed to Creators, with quick-amount buttons (disabled if they exceed what’s available). The funds are refunded to your original payment method.Withdrawals can’t exceed your Available balance, and they only ever return money to the original payment method. Funds already owed to creators can’t be pulled back.
Deposit, transfer & withdrawal statuses
Every movement of money carries a status so you always know where it is.| Status | What it means |
|---|---|
| Deposit — Pending | A deposit was started but the payment hasn’t completed yet. |
| Deposit — Escrowed | Payment succeeded; the funds are held and count toward your Available balance until spent or withdrawn. (Some places label settled deposit funds as “Completed.”) |
| Deposit — Failed | The payment didn’t go through — for example, the checkout expired or was canceled. |
| Transfer — Escrowed / Pending | A creator payout is in flight from your balance but not yet released. |
| Transfer — Released | The payout reached the creator and is reflected in Total Paid Out. |
| Transfer — Failed | A creator payout attempt failed. |
| Withdrawal — Processing | Your refund has been requested and is being sent back to your payment method. |
| Withdrawal — Completed | The refund succeeded and the funds left your balance. |
| Withdrawal — Failed | The refund couldn’t be completed; the amount isn’t deducted. |
| Invoice — Paid / Finalized | The monthly statement is final. |
| Invoice — Pending | The monthly statement is still being assembled. |
| Invoice — Draft | An early, not-yet-finalized monthly statement. |
Managing your subscription
You can change or manage your subscription anytime from workspace Settings → Billing. The Billing tab shows your current subscription with the next billing date (or trial-end / cancellation date), a warning if a payment has failed, and the available options with their limits. From here you can:- Upgrade, downgrade, or switch to a different option
- Manage Billing to open the billing portal, where you update your subscription payment method and view subscription invoices
- Update Payment if a charge has failed
- Cancel or Resume your subscription
Subscription states
| State | What it means |
|---|---|
| Trialing | On a free trial; the workspace is unlocked and a trial-end date is shown. |
| Active | Paid and current; the next billing date is shown. |
| Canceling | Set to cancel at period end; stays usable until then, and can be resumed before the end date. |
| Past due | A subscription payment failed; a red banner prompts you to update your payment method to keep premium features. |
| Canceled | No active subscription; the workspace is locked until you subscribe again. |
Common questions
Why can't I add funds yet?
Why can't I add funds yet?
Your workspace needs billing set up first, which happens automatically when you subscribe to a plan. If you try to deposit before subscribing, you’ll see “Workspace must have billing set up first.” Subscribe, then come back to Add Funds.
Why was I charged more than the amount I entered?
Why was I charged more than the amount I entered?
Card deposits add a processing fee on top of your deposit, so the full amount you wanted still lands in the wallet. The Add Funds dialog shows this as a live breakdown before you pay. Choose Bank Transfer to avoid the fee.
Is there a per-campaign budget I can fund?
Is there a per-campaign budget I can fund?
No — funding is at the workspace level, and one wallet is shared across all your campaigns. The Payments view inside a campaign shows that campaign’s spend and forecast, but you top up from Workspace Billing.
How accurate is the Upcoming Need?
How accurate is the Upcoming Need?
It’s a projection at the current pace of view growth, so it can move. Treat it (and the Forecast figures) as guidance for how much to top up, not an exact bill. Payout amounts can change until a video actually settles and its views finish accumulating.
Can I get my unused funds back?
Can I get my unused funds back?
Yes. Use Withdraw to refund unused balance to your original payment method, up to your Available balance. Money already owed to creators can’t be withdrawn.
Does posting to Facebook change how much I owe?
Does posting to Facebook change how much I owe?
Facebook views fold into the Instagram payout group, and Facebook is views-only mid-campaign. That affects how much you ultimately owe creators — and therefore how much you need to fund. See how tracking & payouts work for the details.
Related
How tracking & payouts work
How views become money — payout groups, accruing vs. settled, and the settlement window.
Tracking & paying creators
Watch performance and see payouts settle from the brand side.
Creating a campaign
Write a brief, pick platforms, and set a payout structure.
Getting started as a brand
Set up your workspace, team, and first campaign.