The tracking-and-paying loop
Open a campaign and go to Analytics
Inside a campaign, the Analytics tab gives you a performance overview: headline numbers (total views, engagement rate, spend and CPM, likes and comments), a performance trend chart, a “Where the views come from” per-platform breakdown, your top content, outliers, and the review queue. You can change the date range, refresh the data, and build custom dashboard boards out of tiles. Analytics is labeled Beta.
Switch to the Payments tab
The Payments tab opens with two status pills at the top: a green paid out total and an amber pending total. These always reconcile exactly with the totals at the bottom of the payouts table below.
Scan the three summary cards
Upcoming payouts shows your next settlement amount and date, plus a schedule of future windows (what’s ready to pay vs. still accumulating). Cost efficiency shows your cost per 1,000 views, cost per video, number of published videos, and a CPM-over-time trend. Where it goes shows your top creators by share of spend.
Read the per-video payouts table
Each row is one published video: its settle date (with a relative “in X days” / “X ago” hint), the creator and video, per-platform view counts (one column per platform your campaign runs on), a status, the payout amount, and a payout on/off indicator. The platform driving the payout is bolded; the others are muted.
Interpret each row's status and amount
Accumulating rows (blue clock) show a projected amount with a leading
~ — it can still change as views grow. Paid rows (green check) show the final, settled amount. No payout rows (gray) show a dash and a short reason.Filter, sort, search, and export
Use the toolbar to search, filter (for example by creator or platform), and sort by settle date, creator, amount, or total views. Click Export CSV to download the payouts for accounting. The footer totals and the “Showing X–Y of Z” count always reflect the full filtered set across every page — not just what’s currently on screen.
Open the settlement forecast
Click View forecast for a timeline of upcoming settlement windows. The next window shows a firm amount; later windows are estimates (marked with
~) based on current view accumulation and may change until they settle.The Analytics tab
Analytics is your campaign’s performance dashboard. At a glance you get the headline numbers — total views, engagement rate, spend and CPM, likes, and comments — followed by a trend chart and a “Where the views come from” breakdown by platform. Below that you’ll find your top-performing content, outliers worth a look, script and reference leaderboards, and the review queue so nothing waiting on you slips through.The Analytics tab is labeled Beta — expect it to keep improving.
The Payments tab
The Payments tab is where performance turns into what you owe. The two pills at the top — paid out (green) and pending (amber) — are the campaign’s running tally. Three summary cards sit above the payouts table:Upcoming payouts
Your next settlement amount and date, plus a schedule of future windows split into ready-to-pay and still-accumulating.
Cost efficiency
Cost per 1,000 views, cost per video, published video count, and a CPM-over-time trend.
Where it goes
Your top creators ranked by their share of campaign spend.
The payouts table
The heart of the Payments tab is one row per published video. Each row carries the settle date, the creator and video, a column of views for each platform your campaign runs on, a status, the payout amount, and a payout on/off indicator. The platform that’s actually driving the payout is shown in bold, so you can see at a glance which one is winning.Only published videos appear here. A row shows up once the video is live and its settle clock has started — so a brand-new or still-in-review submission won’t be in the table yet.
| Status | What it means | What the amount shows |
|---|---|---|
| Accumulating | The video is live and still counting views during its window | A projection, prefixed with ~, that can still change |
| Paid (settled) | Views are frozen and the creator has been paid | The final amount — it no longer changes |
| No payout | This video won’t generate a payout | A dash, plus a short reason |
How a payout amount is calculated
Each video’s amount comes from your campaign’s payout structure — a flat rate per video, CPM (a rate per 1,000 views, optionally capped per video), or view-count tiers (you pay for the highest tier the views reach). A few rows may show a fixed warm-up amount instead, paid at a set rate rather than by views. Crucially, payout is driven by the single best-performing platform group’s views — not the sum of all platforms. TikTok and YouTube each stand alone as their own group, while Facebook’s views fold into Instagram (treated as the same content cross-posted on top of Instagram). The group with the most views wins, and only that group’s views count toward the payout.This is the rule behind most “why this number?” questions. For the full math — payout groups, accruing vs. settled, the 14-day window, and worked examples — see How tracking & payouts work.
The settlement forecast
Click View forecast for a timeline of upcoming settlement windows so you can plan cash flow. Settlement runs daily, and windows are grouped by calendar day.| Window type | What it tells you |
|---|---|
| Ready to pay | Videos whose views are frozen and queued for the next settlement run (shown in amber) |
| Still accumulating | Videos still counting views; their amounts are estimates until they freeze and settle |
~) based on current view accumulation and may change until they settle. Each window also lists its video and creator counts and the top creators in it.
Funding and paying out (Workspace Billing)
The payouts table tells you what each campaign owes; Workspace Billing is where the money actually lives and moves. Open it with the Workspace Billing button (or from your workspace settings). At the top you’ll see balance cards:Available
Funds in your workspace, ready to cover settlements.
Owed to Creators
Your current liability — pending (frozen, awaiting transfer) payouts plus the estimated payouts for videos still accumulating.
30-Day Need
A top-up estimate of what you’ll need over the next month so you stay funded.
Total Paid Out
Everything you’ve already paid creators across your campaigns.
When a campaign settles, funds move from your workspace balance to creators automatically — you don’t pay each creator by hand. Your job is to keep the workspace funded ahead of upcoming settlements.
Adding funds
You can add funds by card or bank transfer. Money you add moves through a few states before it’s available to spend:| Where | Statuses you’ll see |
|---|---|
| Deposit | Pending → Escrowed → Completed (released) — or Failed |
| Transfer to creator | Pending → Escrowed → Released — or Failed |
| Withdrawal | Processing → Completed — or Failed |
Frequently asked questions
Why does a creator's payout track only one platform?
Why does a creator's payout track only one platform?
Payout is based on the best-performing group’s views, not the total across platforms. A video with 30k TikTok and 20k Instagram views pays on 30k, not 50k. See How tracking & payouts work for the full breakdown.
Why are Facebook and Instagram views combined?
Why are Facebook and Instagram views combined?
Facebook is treated as the same content cross-posted on top of Instagram, so its views fold into the Instagram group (“FB + IG”). TikTok and YouTube each stay separate.
Why does Facebook show no likes or comments mid-campaign?
Why does Facebook show no likes or comments mid-campaign?
Facebook is views-only while the campaign is running — it reports view counts but not reliable likes/comments. Full engagement is captured at payout-freeze time, so the platform breakdown shows “Views only” for it until then. Your Facebook views still count fully toward payout the whole time.
Why does an amount have a '~' and keep changing?
Why does an amount have a '~' and keep changing?
That row is still accumulating views, so the amount is a projection. It only becomes final when the window closes and the video settles.
Why is a video missing from the payouts table?
Why is a video missing from the payouts table?
Only published videos appear. A row shows up once the video is live and its settle clock has started — submissions still in review won’t be there yet.
Why does a row say 'No payout'?
Why does a row say 'No payout'?
The creator’s payout is turned off (paused), the creator was removed from the campaign (inactive), or the campaign default is off with no override for that creator.
Why don't 'paid out' and 'pending' match what I see on one page?
Why don't 'paid out' and 'pending' match what I see on one page?
The pills and footer totals reflect the full filtered set across all pages, not just the rows currently visible. Page through or check the footer to reconcile.
Why didn't a creator get paid even though their video settled?
Why didn't a creator get paid even though their video settled?
Payouts require the creator to finish Stripe Connect setup. If they haven’t, the video stays pending and the creator is prompted to onboard — it doesn’t hold up the rest of the campaign.
Does the CSV export match the table exactly?
Does the CSV export match the table exactly?
The CSV honors your current search and sort, but it exports the broader set and may not apply every advanced filter rule from the table.
Related
How tracking & payouts work
The exact rules behind views, payout groups, accruing vs. settled, and the 14-day window.
Billing & funding your workspace
Deposits, balances, transfers, withdrawals, and invoices in detail.
Reviewing submissions
Approve content and confirm published links so tracking can start.
Creating a campaign
Set the payout structure that drives every amount in the table.