Getting set up on NewWave takes a few minutes: you create an account, choose the Brand side, and run a short setup wizard that builds your workspace — your brand’s home for campaigns, billing, and your team. NewWave even reads your website to fill in most of your brand profile for you.

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Create your account and choose Brand

NewWave is a single sign-up for both brands and creators — you pick your side after verifying your email, so don’t worry about which form you’re on at first.
1

Create your account

On the Sign Up screen, continue with Google, or enter an email and password (at least 8 characters, typed twice to confirm). You’ll choose whether you’re a brand or a creator on the next steps.
2

Verify your email

If you signed up with email and password, check your inbox for a verification link and follow it. (Signing up with Google skips this step.)
3

Choose the Brand role

On the “How will you use NewWave?” screen, pick I’m a Brand (find creators to promote your products), then continue. Continuing accepts the Brand Terms of Service.
The role screen warns that your choice isn’t easy to change later, so pick the side that’s right for you before continuing.

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Run the workspace setup wizard

After choosing Brand, you go through a short, one-step-at-a-time wizard with a progress bar. Most fields are required; you can move Back and Next between steps, and your progress is saved as you go — so you can leave partway through and pick up where you left off.
1

Name your workspace and add your website

Enter a workspace name and your website — both required. NewWave uses your website to automatically pull in your brand description, industry, logo, and core features, so you don’t have to type them.
2

Verify your phone number

Enter your phone number with its country code, receive a 6-digit code by SMS, and type it in. You can resend after a 30-second cooldown. If your account already has a verified phone, this step completes automatically (and you can change the number if you need to).
3

Tell us about your company

Pick where your company is in its journey — Pre-seed, Seed, Series A, App Studio, Agency, or Enterprise — and select your role: Founder/CEO, Marketing Lead, Social Media Manager, Brand Manager, Agency, or Other. This tailors the platform to you.
4

Share your creator strategy

Choose roughly how many creators you’re interested in hiring (1–5, 6–20, 21–50, or 50+) and your UGC experience level (new to UGC, some experience, or experienced).
5

Add your social accounts (optional)

Optionally add your TikTok, Instagram, and X/Twitter handles and a LinkedIn profile URL. You can skip this step entirely.
For TikTok and Instagram, enter just the username (a bare handle) — not a full profile URL — or you’ll see a validation error.
6

Accept the terms

Check the box agreeing to the Terms of Service and Privacy Policy. You can’t continue until you accept.
7

Enter your beta access code

NewWave is in closed beta, so enter your access code to finish setup. Don’t have one? There’s a link to book a demo with the team to request access.
An invalid or missing code keeps you on this step and shows an error — double-check the code, or book a demo to request one.

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Review your auto-analyzed brand

Once your code is accepted, your workspace is created and NewWave analyzes your website in the background. The Review screen shows what it found:
  • Your workspace name
  • An auto-written brand description
  • Your industry
  • A set of core features — highlights of what your brand or product does
  • Your logo
You can edit the name, description, and individual features inline (look for the pencil controls) before continuing. When everything looks right, click Confirm & Continue. From there you’ll choose a subscription plan and then land in your workspace, ready to create your first campaign.
If the analysis is taking a while, a Skip for now link appears after about 10 seconds so you’re never stuck — your brand details keep populating in the background while you continue.
After onboarding you’ll choose a subscription plan to start using the workspace. See billing and funding for the details.

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Invite your team

A workspace can have a whole team, each with the right level of access. You’ll find invites in the workspace switcher (the Invite button) or under Settings → People.
1

Send an invitation

Enter a teammate’s email, pick a role (Admin, Member, or Viewer), and send. They’ll receive an invitation — and you can also copy the invitation link to share it directly.
2

Manage members and pending invites

Under Settings → People you’ll see all current members — with their role badge and when they joined — plus any pending invitations. From here you can copy an invite link, revoke a pending invitation, or remove a member.

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Workspace roles

Every teammate has a role that controls what they can do:
RoleWhat they can do
OwnerThe workspace creator. Full control; can’t be removed.
AdminManage the workspace and the team — including inviting, revoking invites, and removing members.
MemberCollaborate inside the workspace.
ViewerRead-only access.
Only Owners and Admins can invite teammates, revoke invitations, and remove members.
The workspace owner can’t be removed, and you can’t remove yourself from the People tab — use Leave Workspace instead. (Owners can’t leave until they transfer ownership or delete the workspace.)

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Invitation statuses

An invitation moves through a few states from the moment you send it:
StatusWhat it means
PendingSent but not yet accepted. You can copy its link or revoke it.
AcceptedThe invitee joined — they move into the Members list.
DeclinedThe invitee chose not to join; the invitation is closed.
Not FoundThe link has expired, been revoked, or doesn’t exist — ask an admin to resend.
Wrong accountThe invitee is signed in with a different email than the one invited; they need to switch accounts to accept.

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Manage workspace settings

Under Settings → Workspace you can fine-tune the basics:
  • General — upload or change your logo and rename the workspace.
  • Data settings — set your data refresh interval, which controls how often NewWave fetches updated analytics (for example, every 4, 8, or 12 hours).
  • Product images — add up to 10 brand or product photos to use in campaigns (JPEG, PNG, or WebP, up to 5MB each).
  • Danger zone — Leave Workspace (available to non-owners).
A sticky save bar appears whenever you have unsaved changes, so nothing slips through.

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Multiple workspaces

You’re not limited to one workspace. From the workspace switcher in the sidebar you can see all the workspaces you belong to — each with its plan label and member count — switch between them (a checkmark marks the active one), and create a new workspace whenever you need a separate space for another brand or team.

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FAQ

No. If analysis is slow, a Skip for now link appears after about 10 seconds so you can keep going. Your brand description, industry, logo, and features finish populating in the background.
Enter just the username — a bare handle — not the full profile URL. Pasting a full link triggers a validation error.
Double-check the code for typos. If you don’t have one, use the book a demo link to request access — you’ll stay on the beta-access step until a valid code is entered.
An invitation must be accepted with the same email it was sent to. If they’re signed in with a different account, they’ll see a “wrong account” screen and need to switch to the invited account.
Removal is immediate — they lose access right away. You can re-invite them later if you need to.
Use Leave Workspace under Settings → Workspace. You can’t leave if you’re the owner — transfer ownership or delete the workspace first.

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Next steps

Billing and funding

Choose a plan and fund the budget that pays your creators.

Create a campaign

Write a brief, pick platforms, and set how creators get paid.

Find creators

Discover and approve creators for your campaign.

Brand overview

The full picture of running campaigns as a brand.